ADVANCED MEDIA ADDS VERSATILE 11 -IN -1 MEMORY CARD READER/WRITER TO ITS RIDATA BRAND OF PRODUCTS

The 11-IN-1 Memory Card Reader/Writer from RIDATA is a Powerful All-in-One Unit with USB 2.0 Connectivity Supports Popular Flash Memory Formats

Diamond Bar, CA - -September 27, 2004 - -Advanced Media, Inc., a subsidiary of RITEK Corporation, one of the world's largest optical media manufacturers, has added an 11 -in -1 memory card reader/writer to its line of RIDATA -brand products. The unit, with USB 2.0 high -speed connectivity, supports virtually all of the most popular storage cards, including many newer formats.


"Our 11 -in -1 card reader is perfect for any business or individual that uses a variety of flash memory storage cards in their endeavors," commented Andy Huang, Marketing Manager for Advanced Media (RITEK USA). "The new unit continues our efforts to make accessing or transferring digital data as easy as possible. The versatility found in this one powerful, easy -to -use piece of equipment is sure to make life easier for any environment coming in contact with multiple memory card formats. It also eliminates the need to have a variety of card adapters readily available."

The RIDATA 11 -in -1 memory card reader is compatible with the following formats: CompactFlash Types I and II; Microdrive™; SmartMedia™; MultiMedia™; reduced -size MultiMedia™; Secure Digital™; mini Secure Digital™; Memory Stick™; Memory Stick™ PRO; and Memory Stick™ Duo. Additionally, it supports Windows98/98SE/ME/2000/XP, Mac operating systems, and Linux Kernel.

USB 2.0 compliant, the unit offers true plug -and -play capability as well as high -speed connection and a transfer rate of up to 480 Mbps. Its compact size allows users to easily transport it for use virtually anywhere a PC or laptop is available. A driver -CD is included in the package.

The RIDATA 11 -in -1 memory card reader/writer is available for immediate shipping. It has an MSRP of $29.99

About Advanced Media (RITEK USA)

Advanced Media, Inc. is a subsidiary of RITEK Corporation, one of the world's largest optical media manufacturers. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

The Advanced Media RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, DVD -RAM, DVD DL, printable DVD+/ -R, flash cards and USB EZ drive. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 x268 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com .


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Contacts:

For Advanced Media:

Carol Warren
Antarra Communications
(714) 891 -3660

2004 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.



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