Leadership Roundtable to Kick off Fall Focus: On -Demand Digital Entertainment

Parks Associates will kick off its executive seminar Fall Focus: On-Demand Demand Digital Entertainment on November 11, 2004, with a leadership roundtable featuring a group of industry luminaries that spans the digital value chain.

FOR IMMEDIATE RELEASE

Contact: Elizabeth Parks
Parks Associates
sales@parksassociates.com
972 -490 -1113


Leadership Roundtable to Kick off Fall Focus: On -Demand Digital Entertainment

Executives from Texas Instruments, HP Digital Entertainment, Sony Electronics, Logitech, The Walt Disney Company, Intel Corporation, D&M Holdings, RealNetworks, Motorola to provide insight into future of on -demand entertainment

Dallas, TX Sept 23, 2004 - Parks Associates will kick off its executive seminar Fall Focus: On -Demand Demand Digital Entertainment on November 11, 2004, with a leadership roundtable featuring a group of industry luminaries that spans the digital value chain.

Fall Focus, hosted by industry experts Parks Associates, will be held November 10 -12, 2004, at the Loews Coronado Bay Resort in San Diego, CA. The event will examine the current conditions and future vision for the markets involving digital entertainment content in the networked home.

The Leadership Roundtable, titled Strengthening Links in the Digital Entertainment Value Chain, will start at 8:30 a.m. and present an interactive dialogue among leaders from a variety of industry domains, including broadband services, content aggregation, and hardware development.

The session will examine future opportunities, current challenges, and the most significant developments both now and upcoming in the field of on -demand digital entertainment. Key topics will include digital rights management and content protection issues, the evolution of specific platforms to accommodate consumer demand, and service design and deployment.

"The roundtable will offer a creative, interactive, and highly enriching environment for both our speakers and attendees," said Tricia Parks, president of Parks Associates. "Parks Associates sees the markets for digital entertainment replete with both opportunities and unresolved issues, so this type of high -level dialogue will be necessary in order to realize these successes."

According to Parks Associates, by the end of 2008, PC -based entertainment components, including media PCs and related peripherals, will account for approximately $13 billion in annual sales. By the end of 2007, there will be eight million subscribers to on -demand music services, generating over $900 million annually, while the number of broadband games -on -demand households will exceed two million.

The session agenda currently includes:

•Brett Butler, General Manager, Broadband Cable Business, Texas Instruments
•Bob Engel, Director of Marketing, HP Digital Entertainment
•Mike Fidler, Senior Vice President, Home Products Division, Sony Electronics
•David Henry, Senior Vice President, & General Manager Control Devices, Logitech
•Peter Lee, Vice -President, Business Development New Technology, The Walt Disney Company
•Bill Leszinske, Director, Digital Home Marketing and Planning Desktop Platforms Group, Intel Corporation
•Bill Loewenthal, Vice President, Business Development, Advanced Center of Technology; Vice President, Product Marketing, ReplayTV, D&M Holdings
•Sean Ryan, Vice President, Music Services, RealNetworks, Inc.
•Bill Taylor, Senior Vice President, Broadband, Motorola

The agenda for Fall Focus, including this session, is available at http://www.fallfocus.com. For more information about Fall Focus, please contact Parks Associates at 972 -490 -1113 or by e -mail at sales@parksassociates.com.

About Fall Focus
Fall Focus seminars are targeted events providing a full analysis and evaluation of the "focus" topic. These seminars typically host 175 -225 people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates' analysts. http://www.fallfocus.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com

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