Vidikron Launches Vidikron University

Leading Video Display Technology Manufacturer Launches Dealer-Exclusive Sales, Installation and Service, "Superior Standards Training Program" Providing CEDIA Certified Continuing Education Units (CEUs)

UNION CITY, CALIFORNIA - September 11, 2004 - Vidikron, a leading designer and manufacturer of home theater video display technology, has announced the launch of Vidikron University, a training program designed to promote superior standards for video reproduction through its high -quality video display technology. Authorized Vidikron dealers enrolled in the Superior Standards program learn how to increase their business through expert product knowledge and improved application techniques that maximize product performance. Vidikron's U's Superior Standards program will also provide CEDIA Certified Professionals with the opportunity to continue to develop their industry and technical knowledge base. The first accredited training session is scheduled for October 28 and 29 of 2004 at the Vidikron headquarters in Union City, California.


"Vidikron's purpose in founding Vidikron University is to demonstrate our commitment as a good business partner," said Jim McGall, vice president of sales and marketing at Vidikron. "The Superior Standards curriculum is a comprehensive experience from knowledge about the products and their set -up techniques, how to install them quickly and properly, to recognizing the essential elements in creating the best possible video performance within an outstanding home theater. We provide our dealers hands -on experience with state -of -the -art video displays, and a deep understanding of what is achievable with such superior equipment. As we develop more effective techniques for producing outstanding high -definition pictures, we want our dealers to be right there with us on the cutting edge. Vidikron University graduates will walk away from training with knowledge that's going to help them get maximum performance and value from their very next job."

The Vidikron University Superior Standards curriculum includes topics to help both installers and salespeople achieve the best performance with the company's video display technology as well as reach greater productivity in the design and sale of their home theater projects. Using Vidikron's own state -of -the -art training facilities and a hands -on approach, installers will learn how to preserve digital video signal quality, customized picture calibration, choose the best screen size and type, and other techniques essential to maximizing home theater performance. Training for sales team members will cover effective projector set -up in showrooms, how to make the most positive impression with demonstrations, determining the best product for each customer's home or application, and more.

Dealers that attend Vidikron University receive a range of additional benefits such as a complete tour of the company's headquarters including its manufacturing production facilities and engineering departments. Guest speakers are also scheduled to cover topics related to custom installation, and attendees receive job tools, promotional gifts, sales materials and more.

Vidikron shares CEDIA's passion for setting the highest standards for professionals in the residential custom electronic design and installation industry. As part of CEDIA's Certified Continuing Education Unit Program, Vidikron U's Superior Standards accredited training program enables CEDIA Certified Professionals to continue to develop their industry and technical knowledge. From start to finish, CEDIA's Certification Program involves quality -conscious technicians and designers in an effort to convey to users that companies with CEDIA -certified employees offer uncompromising quality and expertise.

In supplementing the Vidikron University Superior Standards program, the company's website will feature new training materials, tech tips and continuing education for accredited graduates through online tests. Interested dealers can enroll by registering online at www.vidikron.com or by calling 1 -888 -4 -VIDIKRON.

About Vidikron

The highly respected Vidikron brand was established in 1980 in Milan, Italy, and was acquired by Runco International in 2002. Vidikron offers a comprehensive selection of high performance, cutting edge video products, distributed through a select network of authorized Vidikron dealers and custom installation professionals. For more information on Vidikron, visit our website at www.vidikron.com.

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