Vidikron Issues Backstage Pass

Leading Video Display Technology Manufacturer Introduces Extensive Dealer-Only Website

UNION CITY, CALIFORNIA - September 11, 2004 - Vidikron, a leading designer and manufacturer of home theater video display technology, is pleased to introduce Backstage.com, an extensive array of resources for Vidikron dealers and sales representatives.


Content categories are designed to provide in -depth and interactive tools dedicated to providing efficient and effective support.

"The magnitude of services available to Vidikron's business partners through Backstage.com mirrors our commitment to their success in the market," said Jim McGall, vice president of sales and marketing at Vidikron. "Backstage.com is a thorough package of sales and marketing resources, training modules, order tracking, competitive matrix models, technical data and new product information available 24/7."

Backstage.com is a distinct site with links to the main Vidikron site's content and information. Dealer benefits are featured on the site including sales leads online, online order placement and tracking, an account updating email interface, E -confirmation of orders and financial statements. Training programs, technical and quick service tips and a suggestions area related to field installation are only a click away.

Technical service and support content ranges from FAQ's, set -up information, lens configurations, manuals and schematics to install updates and convenient downloads, as well as the ability to email questions.

Product images and logos are available on the site for creating private newsletters, local advertising and creative website links.

Backstage.com delivers advance notice of local events for dealers to approach as marketing opportunities and related industry news from CEDIA. Sales incentives, contest tracking, spiff programs' registration and claims, new pricing programs and promotions are all available for instant reference.

"Backstage.com is like putting the full power of Vidikron's tremendous talent pool at your fingertips any hour of the day or night," added McGall. "This program is based on improving efficiency, lowering operating costs and streamlining communication."

About Vidikron

The highly respected Vidikron brand was established in 1980 in Milan, Italy, and was acquired by Runco International in 2002. Vidikron offers a comprehensive selection of high performance, cutting edge video products, distributed through a select network of authorized Vidikron dealers and custom installation professionals. For more information on Vidikron, visit our website at www.vidikron.com.

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