Runco's LiveLink™ DVI Cabling System Named 2004 Electronic House Product of the Year

Revolutionary Cabling System Preserves All Digital High Definition Signal Quality Over Long Distances

UNION CITY, CALIFORNIA - August 27, 2004 - Runco International, the pioneering leader in home theater display technology, was the proud recipient of Electronic House's 2004 "Product of the Year" award for its new LiveLink™ DVI Cabling System. Winners are selected by the editors of EH Publishing's four magazines based on reviews run throughout the year, product demos, installer feedback, and technological innovation combined with overall value and outstanding features.

"The Runco family is honored that the LiveLink™ DVI Cabling System was recognized as Electronic House's 'Product of the Year,'" said Bob Hana, president of Runco International. "We are constantly seeking ways to raise the standards for home theater performance, whether by producing the most advanced projectors or the proprietary technology to back them up. As our engineering team explored methods for better quality digital video reproduction, it became clear that the existing tools weren't capable of producing the results we wanted, so with LiveLink we developed our own solution to transmit high -definition digital signals over long runs."

The LiveLink™ System is the first and only DVI cabling system that effectively supports long distance signal transmissions, preserving the quality of digital high definition video signal at cable runs over 100 feet. This exclusive Runco -engineered innovation also finally allows custom installers to use standard sized wall and floor conduits in sending DVI signals from processors to remote video displays. Runco's LiveLink DVI Cabling System is available now in lengths of 25, 35, 50, 75 and 100 feet.

Typically, DVI cables are reliable for transmitting high definition video signals (720p, 1080i) for only a few meters, although images are even then subject to distortion when cables are bent.
LiveLink's function begins with a DVI -to -HDMI conversion cable that starts signal transmission at the processor or A/V rack. Installers can easily run the small HDMI interface plug through standard wiring conduits, bypassing challenging installation environments, and ultimately lead the digital signal to the display device. Here, the HDMI interface connects to the LiveLink SmartBox™, which has an attached foot -long DVI pigtail cord to ultimately deliver the digital signal to the display's DVI port. The SmartBox contains the proprietary Runco -engineered circuitry behind LiveLink's exclusive signal preservation abilities. Power for the SmartBox is supplied by the DVI source, but a provision has been made for external powering if desired.

Runco LiveLink™ DVI Cabling System Features:
• HDCP -compliant
• DVI 1.0 -compliant
• Supports 720p and 1080i resolutions
• Supports data rates from 25Mb/s to 1.65Gb/s
• Superior noise immunity
• Available in lengths of 25, 35, 50, 75 and 100 feet
• Meets CL -3 code requirements

About Runco

Founded in 1987 and currently headquartered in Union City, California, Runco International is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions. For more information on Runco International, visit the web at

Digital Images are available on request. Contact Marketing Matters at 954 -925 -1511 or

LiveLink™ and SmartBox™ are trademarks of Runco International.

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