Runco International Debuts Behind the Scenes

The Manufacturer of the World's Finest Home Theater Products Unveils Comprehensive Membership-Only Online Resource Center

UNION CITY, CALIFORNIA - September 10, 2004 - Runco International, the world leader in high -end home theater video display technology, is proud to announce the implementation of RuncoBehindTheScenes.com, a new and comprehensive membership -only portal featuring a total package of assets for Runco International's valued business partners -dealers and sales representatives.


The key content categories are designed to make available a breadth of tools that makes the home theater business -Runco style, efficient and effective.

"Our family of Runco customers will reap the rewards from RuncoBehindTheScenes.com's multi -faceted content focused on one initiative, doing the home theater business better", said Bob Hana, president of Runco International. "I am really proud that every dimension of the Runco experience from sales and marketing, new product information, training programs, order tracking, competitive matrix models and technical data are available through this new resource."

Runco BehindTheScenes.com is a unique site with links to content and information from the main Runco website. A host of services for dealers include sales leads online, online order placement, an account updating email interface, E -confirmation of orders and financial statements. Technical tips and a suggestions area related to field installation, quick service tips and training modules also provide direct benefits to dealers.

Runco Behind The Scenes is a 24/7 in -depth, interactive service and support mechanism with technical data like manuals, schematics, install updates, FAQ's, set -up information, lens configurations, downloads and the ability to email questions.

Product images and logos are available on the site for creating private newsletters, local advertising and creative website links.

Related industry news from CEDIA, advance notice of local events for dealers to approach as marketing opportunities are all highlighted on the site. New pricing programs, promotions, sales incentives, contest tracking, spiff programs' registration and claims are all there through the click of a mouse.

Hana added: "We want our business partners to have a fast, functional and fun link to Runco at any time, day or night. A big part of the Runco experience is the World Premier Customer Service Program and RuncoBehindTheScenes.com expands on that foundation and allows us to blanket the Runco universe through the web."

About Runco

Founded in 1987 and currently headquartered in Union City, California, Runco International is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions. For more information on Runco International, visit the web at www.runco.com.
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