Over 15% of all Internet households in the U.S. have a stereo or TV connected to their home computer, according to Digital Media Adapters and Receivers: Analysis and Forecasts, a new study by Parks Associates.
For Immediate Release
972 -490 -1113
Fifteen percent of all Internet households have connected their computers to a TV or stereo
Dallas, Texas September 14, 2004 - Over 15% of all Internet households in the U.S. have a stereo or TV connected to their home computer, according to Digital Media Adapters and Receivers: Analysis and Forecasts, a new study by Parks Associates. Further, 75% of households with these PC/CE connections play music on their PC through a stereo and over 40% have viewed digital photos on their TV.
"Music and imaging applications are much more important than video to these consumers," said John Barrett, director of research for Parks Associates. "People don't need a computer to watch video on their TV. However, they do need a computer if they want to view digital photos on their TV."
The study, based on an Internet survey of over 4,000 households, also found 15 -20% of all Internet households would purchase a PC -TV/stereo connector if it cost less than $100. Likelihood of purchase strongly correlated with the use of online music and video services and also offline activities such as photo editing.
"This is an encouraging sign for home networking providers," Barrett said. "Home networks now offer more value than just sharing printers and Internet access, and consumers are starting to realize these benefits."
For additional information on Digital Media Adapters and Receivers: Analysis and Forecasts, visit the Parks Associates website http://www.parksassociates.com or call 972 -490 -1113.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.