Vidikron Welcomes New Vice President of Sales and Marketing

Leading Video Display Technology Manufacturer Hires Jim McGall to Strengthen Brand Equity, Open New Markets

UNION CITY, CALIFORNIA - September 11, 2004 - Vidikron, designer and manufacturer of high definition home theater video display technology, proudly announced it has signed Jim McGall as its new vice president of sales and marketing. With over 25 years of experience in the consumer electronics industry, McGall joins Vidikron to execute the company's strategic marketing plan, develop promotions for its cutting -edge product line, and direct expansion with its existing and new channel partners.


"The Vidikron team is excited to have Jim on board," said Bob Hana, president of Vidikron. "Jim is an industry veteran whose experience is ideal for establishing Vidikron's next levels of growth. His leadership skills and expertise in driving sales for progressive technology companies are a perfect fit for Vidikron's goals. I'm confident that, through Jim's direction, we'll be able to considerably increase our global brand presence, both by expanding market share and enhancing relationships with our current customers."

"I'm honored to be a member of the Vidikron family," stated McGall. "Each individual in this company shares a passion for creating products that raise the bar for outstanding home theater performance. Not only that, they're committed to delivering the absolute best partnership support and customer service in the industry. I truly look forward to contributing to Vidikron's position as a leader in high -performance home video display technologies."
Prior to joining Vidikron, McGall built extensive experience in the consumer electronics industry, working for leading audio/video retailers such as Harvey's Warehouse, in addition to world -class CE manufacturers including Matsushita/Panasonic, Harman International, and InterAct's STD Manufacturing Ltd. Jim recently launched a new digital writing solutions division for Nippecraft Ltd. (Singapore) and led the sales and marketing efforts for two high tech audio/video startups - EIGER Systems and Frox Inc. - the latter becoming the nucleus for Intel's 'SmartTV' project in the late '90s. McGall is a classically trained musician and educator (University of Tennessee) and is married with four children.

About Vidikron

The highly respected Vidikron brand was established in 1980 in Milan, Italy, and was acquired by Runco International in 2002. Vidikron offers a comprehensive selection of high performance, cutting edge video products, distributed through a select network of authorized Vidikron dealers and custom installation professionals. For more information on Vidikron, visit our website at www.vidikron.com.

Digital Images are available on request from Marketing Matters at 954 -925 -1511 or veronica@marketingmatters.net.

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