AVAD Named Exclusive Distributor of Atlantic Technology Products for Home Theater and Custom Install

AVAD and Atlantic Technology Form a Joint Marketing Partnership Giving Custom Installers Ready Access to Atlantic Technology's Latest Products and Training

FT. LAUDERDALE, FL - August 6, 2004 - AVAD LLC, the preeminent distributor of custom home technology products, announced it is partnering with Atlantic Technology, a recognized industry leader in consumer audio entertainment products. The formation of a joint marketing partnership between the two companies, with AVAD named as exclusive distributor of Atlantic Technology products for home theater and custom installation, will allow custom installers ready access to the latest products and training through their established relationship with AVAD.


"Atlantic Technology is a perfect fit for AVAD," said Joe Piccirilli, AVAD's managing director. "They have a strong and diverse line of products that fill core market niches. Atlantic Technology products offer excellent sound quality, build quality and a range of products that satisfy most installers' needs."

"Atlantic Technology's relationship with AVAD will allow us reach out to over 8,000 custom installation specialists without negatively impacting our current retail customer base," said Peter Tribeman, president of Atlantic Technology. "I believe AVAD to be the most qualified distributor in the business and we're excited to work with them to expand our services."

The agreement will be effective in all territories no later than September 1st.

About Atlantic Technology

From its inception, Atlantic Technology's mission has been to produce home entertainment products that exemplify the very best in both performance and value. The company specializes in complete high -performance multi -channel speaker systems, state -of -the -art home theater electronics components, and products for custom audio/video installation. For more information on Atlantic Technology and its many fine products for home theater and custom audio/video installation, visit www.atlantictechnology.com or call 781 -762 -6300.

About AVAD

AVAD, LLC is the most complete home integration solutions provider in the United States. Its in -depth technology offering of the most trusted names and progressive continuing education programs provide all the support necessary to design and implement complete home solutions. AVAD stocks products for home theater, lighting controls, distributed audio/video, central vacuum, and more for just -in -time delivery from each of its 21 locations nationwide. With complete technical training and certification for industry hallmarks like CEDIA's Installer Level I
Certification, AVAD is unparalleled in its commitment to expanding dealers' businesses and profits.

AVAD exemplifies this concept with the Dealer to Builder (D2B) program, which links members of its 8000+ dealer corps with homebuilders across the United States to outfit new homes with in -demand, cutting -edge electronic systems.

Product lines that AVAD distributes and supports include Atlantic Technology, Belden, Bose, Carlon, ChannelPlus, Coleman Cable, H -P Products/Dirt Devil Central Vacuum Systems, D -Link, Draper, Fujitsu, Harman Kardon, Lutron, Middle Atlantic Products, Inc., NetStreams, OnQ Technologies, OpenHouse, Panamax, Panasonic Audio/Video, Panasonic Phones, Peerless, Philips, Polk Audio, ProConnect, ProFlex, Replay TV, RTI, ScreenPlay by InFocus, Sharp, SharpVision, Spaun USA, VisionArt, Universal Remote Control, and more.

For more information about AVAD and its services, visit their website at www.avad.com or contact Joe Piccirilli at (954) 484 -3221 or info@avad.com.


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