AVAD MetroEast Opens New Jersey Distribution Center

Value-Added Home Technology Distributor Establishes Third MetroEast Branch in Central New Jersey to Better Service its Increasing Dealer Base

Piscataway, NJ - September 3, 2004 - AVAD LLC, America's leading distributor of custom electronic systems for the home, announced the addition of a new Key Distribution location in Piscataway, New Jersey. The distribution center is the largest AVAD facility in the MetroEast territory and was opened to address the needs of the area's increasing number of custom electronic system contractors. The branch has been in operation since July 1, but its staff will host a grand opening celebration this fall.


"The size and resources available at the new facility will enable AVAD to train more than 60 people at a time," said Kip Dellinger, president of AVAD MetroEast. "In addition, the facility's central location is easily accessible to contractors in all areas of New Jersey as well as eastern Pennsylvania and Northern Delaware. This will allow us to further develop relationships in all these areas through increased will -call visits and attendance to training."

"We are proud to have the capability to not only increase our training support of dealers across the country, but also provide extensive warehouse space," said Joe Piccirilli, managing director of AVAD. "As the custom electronics industry continues to grow, it is essential that contractors update their qualifications on new technologies. With the New Jersey branch, the AVAD MetroEast team is able to provide these critical trainings that sustain long -term success."

The new branch covers 26,000 square feet and includes a state -of -the -art home theater showroom to demo all of the latest technologies available at AVAD MetroEast. The facility's allotted 20,000 square feet of warehouse space with a dedicated will -call lounge provides installers just -in -time access of all the products necessary to provide complete home solutions.

The management team at the facility will be led by Inside Sales Manager Michael Turner and Warehouse Manager John Velasco. Joining the MetroEast lineup are Inside Sales Representative Jeff Gullotta and Account Manager Gary Post, who has recently transferred from Key Distribution's sister rep company.

About AVAD LLC.

AVAD, LLC is the most complete home integration solutions provider in the United States. Its in -depth technology offering of the most trusted names and progressive continuing education programs provide all the support necessary to design and implement complete home solutions. AVAD stocks products for home theater, lighting controls, distributed audio/video, central vacuum, and more for just -in -time delivery from each of its 26 locations nationwide. With complete technical training and certification for industry hallmarks like CEDIA's Installer Level I Certification, AVAD is unparalleled in its commitment to expanding dealers' businesses and profits.

AVAD exemplifies this concept with the Dealer to Builder (D2B) program, which links members of its 9000+ dealer corps with homebuilders across the United States to outfit new homes with in -demand, cutting -edge electronic systems.

Product lines that AVAD distributes and supports include Atlantic Technology, Belden, Bose, Carlon, ChannelPlus, Coleman Cable, H -P Products/Dirt Devil Central Vacuum Systems, D -Link, Draper, Fujitsu, Harman Kardon, Lutron, Middle Atlantic Products, Inc., NetStreams, OnQ Technologies, OpenHouse, Panamax, Panasonic Audio/Video, Panasonic Phones, Peerless, Philips, Polk Audio, PROconnect, ProFlex, Replay TV, RTI, InFocus ScreenPlay, Samsung, Sharp, SharpVision, Spaun USA, Terk, VisionArt, Universal Remote Control, and more.

For more information about AVAD and its services, visit their website at www.avad.com or contact Joe Piccirilli at (954) 922 -AVAD or info@avad.com.

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