Advanced Media Breaks the DVD Speed Limit with RIDATA 16X DVD+R Media

RIDATA 16X DVD+R discs will cut your DVD recording time in half for high quality video, photo, data and audio recordings.

Diamond Bar, CA - September 13, 2004 - - Advanced Media, Inc., a subsidiary of RITEK Corporation, the world's largest optical media manufacturer, announced today the addition of ultra fast, new 16x DVD+R discs to its RIDATA brand lineup of high quality recordable media. The new discs will be available through selected retailers, RIDATA distributors and at various online outlets in September.

"Our 16x DVD +R discs continue RITEK's global status as a technology leader in the optical storage media industry," stated Andy Huang, Marketing Manager for Advanced Media (RITEK USA). "Discs of this incredibly fast speed require an extremely precise production process as well as the highest quality materials and cutting edge production technology. That our new discs consistently achieve these requirements is due to the great success of RITEK's research and development capabilities."

With its large 4.7GB capacity and great capability for multimedia recording, the write -once formatted 16x DVD+R RIDATA disc provides a dependable high -speed storage medium. In terms of high speeds the Advanced Media RIDATA 16x+DVD disc spins at a blazing 180 rotations per second.

It offers a high -quality, stable medium through the use of premium organic dyes for recording all types of data. Conforming to DVD specifications for recordable disc v2.0 (4.7GB), it delivers stunning video resolution and audio performance. It is ideal for massive archival storage, duplication, network backup, multimedia presentations, and digital video/photography. It too has long -term data archiving and 30 years safe storage life functionality through its excellent UV and heat resistance. A limited lifetime warranty is also included on all RIDATA media.

The new RIDATA write -once formatted 16x DVD+R is a high -capacity multimedia data storage medium that can accommodate an entire full -length movie on a single disc. Its excellent durability allows over one million readings, ensuring data protection for an extended period of time. It conforms to DVD+R 4.7GB basic format specifications v1.0 and features convenient single formatting for both video and data storage; constant linear data density; long archival and storage life; very low recording error rate; and low jitter.

Beside the new 16x DVD discs, the RIDATA brand includes a wide variety of CD and DVD optical discs, flash memory cards and flash memory card adapters, a USB 2.0 11 -in -1 card reader, a thumb -size EZ drive portable storage device, and an assortment of media accessories.

About Advanced Media

Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the US Headquarters for North and South American sales of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to the environment and quality control.

The Advanced Media RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, DVD -RAM, DVD+R DL flash cards and USB EZ drive. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 x268 or e -mail: The Advanced Media web site is located at:

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Press Contact:

Carol Warren
Antarra Communications
714 -891 -3660

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