REAR -PROJECTION HDTVs FROM LG ELECTRONICS FEATURE DLP™ AND LCD MODELS

Portfolio Includes Digital Cable Ready and HDTV Monitors

INDIANAPOLIS, Sept. 8, 2004 - Demonstrating its commitment to providing a variety of digital video display solutions for the systems integration and custom installation markets, LG Electronics today introduced an assortment of rear -projection microdisplay high -definition televisions (HDTVs).


The widescreen rear -projection lineup being demonstrated in Booth #310 by LG Electronics at CEDIA Expo 2004 this week includes both Digital Light Processing (DLPTM) and liquid crystal display (LCD) models.

Digital cable -ready. Model DU -52SZ61D is LG's 52 -inch DLP rear -projection integrated HDTV, which is CableCARD -ready with a built -in LG fifth -generation ATSC tuner. It features Texas Instruments' 1280 x 720p HD2+ chip, and offers advanced connectivity options, including HDMI, IEEE -1394, and RGB, as well as dual -tuner PIP, POP and split -screen options, 3D Y/C comb filter, 3:2 pulldown cinema correction, and Dolby SRS TruSurround Sound. The DU -52SZ61D, available this fall at a suggested price of $4,199, is being honored with a 2004 Golden Eye Award by The Perfect Vision magazine.

Digital Light Processing. Another DLP model being demonstrated in the LG booth is a 44 -inch rear -projection DLP HDTV monitor, Model RU -44SZ61D. Cutting -edge design and a slim form factor make this unit perfect for many home theater environments where space is at a premium. Also featuring Texas Instruments' 1280 x 720p HD2+ chip, Model RU -44SZ61D delivers exceptional picture quality, with Ultra Fine Pitch Screen and 10 Element HD Lens System, and offers advanced connectivity options, including DVI+HDCP. Other features include dual -tuner PIP, POP and split -screen options, 3D Y/C Comb Filter, 3:2 pulldown cinema correction, and Dolby Virtual Surround Sound. This model, available now at a suggested price of $2,999, is being honored as a 2004 "Product of the Year" by Electronic House magazine.

Liquid Crystal Displays. In the LCD rear -projection HDTV category, LG's RU -48SZ40 is a 48 -inch rear -projection LCD HDTV monitor. Delivering crisp HDTV images, it features 1280 x 720p WXGA resolution (0.7 -inch LCD Panel), an Ultra Fine Pitch Screen, 3D Y/C Comb Filter, and 3:2 pulldown cinema correction. The RU -48SZ40 offers advanced connectivity options, with DVI+HDCP, and provides dual -tuner Picture -in -Picture (PIP), Picture -outside -Picture (POP) and split -screen options. With its high -gloss black cabinet and anti -glare screen protector, this super -slim 48 -inch LCD rear -projection HDTV monitor, with matching external speakers, provides luxurious styling and high -end performance in any setting.

Model RU -44SZ80L offers a similar feature set in a smaller screen size (44 inches). The RU -48SZ40 and RU -44SZ80L are available now at suggested prices of $3,999 and $2,799, respectively.

About LG Electronics U.S.A., Inc.
Based in Englewood Cliffs, N.J., LG Electronics U.S.A., Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $30 -billion global leader in consumer electronics, information technology and communications products, headquartered in Seoul, South Korea. LGEUS comprises four core business areas: consumer electronics, home appliances, information technology products and mobile phones. In providing cutting -edge, performance -driven products for the largest digital market in the world, LGEUS's goal is to enable the intelligent networking of digital products that will make consumers' lives better and deliver on the promise of its "LG: Life's Good" marketing theme. For more information, please visit www.lgusa.com.


CONTACTS:
LG Electronics: John I. Taylor (847) 941 -8181, jtaylor@lge.com
Ogilvy PR: Kelly Gordon, (312) 397 -6044, kelly.gordon@ogilvypr.com

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