DLP™ Continues Strong Growth with New Technology Enhancements, Customers and Products

Texas Instruments (TI) (NYSE: TXN) today at CEDIA announced its widely acclaimed DLP™ projection technology continues to gain momentum worldwide with increased marketshare, new customers and products, and technology enhancements.

DLP™ Shows Marketshare Gains in Projector and TV Markets

Indianapolis, IN, Sept. 9, 2004: Texas Instruments (TI) (NYSE: TXN) today at CEDIA announced its widely acclaimed DLP™ projection technology continues to gain momentum worldwide with increased marketshare, new customers and products, and technology enhancements. With a new milestone of more than 4 million units shipped to more than 65 customers, DLP projection technology has garnered recognition as the best picture choice for large -screen HDTVs and projectors for home entertainment, professional venues, and digital cinema. DLP projectors and TVs are the number one sellers in the U.S. through customers InFocus and Samsung respectively.

DLP TVs have captured 13% of the large screen (>40") TV market in just two short years, according to NPD, NPD Techworld. More than 20 manufacturers are now bringing new levels of design and innovation to DLP technology's best picture offering, including 6 of the top 9 TV manufacturers: LG, Panasonic, Samsung, Mitsubishi, Thomson and Toshiba. In addition, Sharp recently announced its intent to manufacture DLP TVs, and leading Europe and China manufacturers are also developing DLP TVs for regional and worldwide production. There will be more than 50 DLP TVs from customers on the market this fall, up from 18 in 2003.

The market for projectors based on DLP technology for both home and business applications also continues to grow. DLP projectors have experienced 8 consecutive quarterly gains, now holding 37% marketshare worldwide; and DLP accounts for 77% of the high -end home theatre market ($10K+ street price), where visual excellence is demanded, according to Pacific Media Associates.

Customer SIM2 will be the first at CEDIA to demonstrate a projector with the new DarkChip3™, which allows a 20 -25% improvement on DLP technology's already industry -leading contrast ratios, one of the most important factors in determining image quality, providing richer images and more detail in dark scenes. Other DLP customers will be including DarkChip3™ technology in both front and rear projection products soon.

"We are committed to bringing the best possible images and technology innovation to our customers," said Dale Zimmerman, Business Manager, DLP Home Entertainment business, Texas Instruments. "This is an incredible time for DLP technology, with a lineup of customers and products that bring TVs and projectors to a whole new level of style and imagery."

A wide range of home entertainment products utilizing DLP technology can be seen at the Texas Instruments DLP booth (# 420) on the CEDIA show floor.

About Texas Instruments DLP Products
DLP technology delivers clear, bright and sharp pictures to a broad range of projection applications including large -screen digital TVs, and projectors for business, home, pro venue and digital cinema (DLP Cinema™). DLP Products supplies subsystems to virtually all the world`s top projection and display manufacturers who then design, manufacture and market products based on DLP technology. Since early 1996, more than 4 million DLP subsystems have been shipped. For more information, please visit www.dlp.com

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com .

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.

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