Joe Desmond Launches New Distribution/Manufactures Rep Firm

JDA will specialize in the importation and national wholesale distribution, as well as Northern CA representation, of professional audio, home theater, sound contracting and AV integration products.

September 3, 2004 - Rohnert Park, California - Professional Audio Industry veteran Joe Desmond is proud to announce the formation of his new company, Joe Desmond and Associates (JDA). Since 1986, Joe Desmond held the position of VP of Sales and Marketing with Furman Sound, of Petaluma, California. JDA will specialize in the importation and national wholesale distribution, as well as Northern CA representation, of professional audio, home theater, sound contracting and AV integration products.

JDA is the proud exclusive US distributor for Apex, Equi=Tech Corporation, Kling and Freitag Sound Systems, Powercom USA, Inc., and Pragmatic Communications Systems. JDA will also act as the regional factory representatives for these manufacturers in Northern California and Northern Nevada, along with Aphex Systems LTD., Groove Tubes, and Inter -M America, Inc.

JDA's executive staff includes Director of Technology Dave Harris, Lesa Kinney, National Sales Manager and Pam Desmond, Director of Operations. The firm has established their new office and warehouse in Rohnert Park, California, located approximately 90 -minutes north of San Francisco in Sonoma County.

With extensive experience in the manufacturing and sales and marketing of professional audio equipment, JDA is uniquely qualified and knowledgeable in understanding the relationship needs between the manufacturer, rep and dealer. As a distribution firm, JDA's unparalleled sales and marketing abilities will quickly establish their product lines with leading manufacturer's rep firms and major retailers. Located less than one hour from the Port of Oakland, JDA will be able to efficiently import, warehouse and distribute products from all over the world. As a manufacturer's representation firm, JDA plans to become an extension of the manufacturer's sales and marketing efforts through their 'systems approach' to product marketing.

According to Mr. Desmond, "JDA is the realization of a lifelong dream. Everything prior to this was practice. With JDA's combined background in sales, customer service and technical expertise we are confident that the firm will quickly establish itself as a unique and productive sales and distribution organization."

Joe Desmond and Associates will proudly be on exhibit at the 2004 AES Show in San Francisco, booth number 236. For more information, please contact Joe Desmond at: or call 707 -794 -0187.

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