WESTINGHOUSE DIGITAL ADDS TECH DATA TO DISTRIBUTION CHANNEL

Consumer Electronics Brand Expands Into IT Market

CITY OF INDUSTRY, Calif., Aug. 30, 2004 - Westinghouse Digital Electronics, dedicated to making digital entertainment devices available to mainstream consumers, today announced that its line of 15 -, 20 -, 27 - and 30 -inch LCD TVs are now available nationwide through Tech Data Corporation's Digital Environments Specialized Business Unit (SBU).


"This alliance opens up new avenues for a traditional consumer electronics brand like Westinghouse to extend its reach to IT resellers and CE integrators, and we are committed to bringing premium, TV -grade LCD products into these new markets," said Douglas Woo, president of Westinghouse Digital.

"The convergence effect between IT and CE encompasses products, channels and producers, offering more crossover opportunity. Until now, most of the crossover has been IT companies entering the CE market. Westinghouse is now the leader in reversing that trend as consumer electronics enter the IT market with technologically superior LCD products that deliver the higher brightness and faster response times that the new convergent applications like gaming, Internet streaming and multimedia presentations demand," Woo said.

Tech Data is a leading global provider of IT products, logistics management and other value -added services. The distributor's Digital Environments SBU tailors its products and services offering to resellers targeting the converging IT and consumer electronics market.

"There is tremendous opportunity for resellers targeting the growing demand for LCD displays in both the residential and business markets," said Karl Werner, director of Tech Data's Advanced Technologies Group. "Westinghouse Digital's LCD displays are suitable for a wide array of audio/video solutions for use in homes, offices, airports and restaurants."

About Westinghouse Digital
Westinghouse Digital Electronics is extending the 100 -year -old Westinghouse promise into the digital age by making it easier for mainstream consumers to experience the excitement of the latest in digital entertainment. Through superior technology and design, the company offers consumers products that are reliable, easy -to -use and deliver the best value in digital entertainment devices. Westinghouse Digital LCD TVs are available nationwide at more than 1100 consumer electronics retail stores and other resellers. For additional information, please visit www.westinghousedigital.com.

For more information on the entire family of Westinghouse consumer products, please visit www.westinghouse.com.

Featured Product

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

Use for any Low Voltage Cabling, A/V, Telecom, Data, Networking Ideal for : Sound Bars & Wall Speakers • Home Theater Cabling • A/V Furniture The SPEEDPORT™ is incredibly versatile and is ideal for wall mounted box speakers, sound bars and wireless access devices mounted in ceilings. It can accommodate almost any device needed to be hung on a wall or ceiling with cable pass thru and mounting. The ultra low profile design features a rubber grommet insert for bulk cable pass thru. Two mounting screws are hidden behind the grommet and offer a clean, unobtrusive presentation. Installation is quick & simple using a hole saw and attaches to acoustical ceiling tiles and/or gypsum board. Reducing labor and a whole lot of mess from hand cutting large rectangular holes - Low voltage brackets are no longer needed. Just cut your hole in the desired location, insert SPEEDPORT™ and tighten adjustable mounting arms to fasten securely.