Parks Associates and CONNECTIONS(TM) to host pre -show workshop and sessions at 2005 CES

Parks Associates will host the pre-show workshop The Digital Home Highway on January 5, 2005, and CONNECTIONS(TM) will host four interactive sessions during CES, which will take place in Las Vegas, January 6-9, 2005.

Dallas, Texas August 17, 2004 - Parks Associates today announced plans for a pre -show workshop and four interactive sessions at 2005 International CES, events which will feature the latest consumer research and expert analysis on the digital home. Parks Associates will host the pre -show workshop The Digital Home Highway on January 5, 2005, and CONNECTIONS(TM) will host four interactive sessions during CES, which will take place in Las Vegas, January 6 -9, 2005.


These events will feature Parks Associates' leading analysts and provide insight into the current and future developments for home entertainment services, home networking, and broadband. Parks Associates' research shows that the demand for Internet -based video services will push the number of users over 15 million by 2008, indicative of the immense potential for these on -demand markets.

"CES always provides a great atmosphere to discuss the future of high -tech markets," said Tricia Parks, president of Parks Associates. "Our sessions and workshops will feature stimulating discussion as well as the consumer data necessary to craft appropriate strategies and business plans."

The pre -show workshop will feature Parks Associates' latest consumer research and industry analysis on portable entertainment devices. Parks Associates will host this workshop on January 5, 2005, 9 a.m. -4 p.m. Sessions will include:

The Digital Home Highway: Opportunities, Pot Holes, and Speed Bumps
- Paving the Digital Expressway: Broadband and Connectivity Outlook
- The Digital Toll Road: Content -on -Demand Services
- Gridlock Up Ahead: The DRM Dilemma

The Digital Home Highway: The Consumer and Multimedia Vehicles
- Drivers Wanted: Understanding Consumers in the Digital Home
- Crossroads: The PC's Emergence as a Multimedia Hub
- Are We There Yet? Connected Consumer Electronics

The four interactive CONNECTIONS(TM) sessions will each host a panel of executives and explore the latest developments for on -demand entertainment, content, Internet services, and home networking. The session titles are:

- Requiem for the Hi -Fi: Audio in the Digital Age
- Fun on the Run: Portable Entertainment Devices
- Hollywood Meets Silicon Valley: Linking Content Services to Multimedia Platforms
- Making the Network Work: The Role of Managed Services

For more information and to register for these sessions, please visit http://www.parksassociates.com or visit www.ce.org or contact Parks Associates at 972 -490 -1113.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS(TM) (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.

About CONNECTIONS(TM)
CONNECTIONS(TM): The Digital Home Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest international executive conference for digital home technologies. CONNECTIONS(TM) provides a comprehensive examination of all aspects of the digital home value chain. For information on sponsoring, speaking, or attending CONNECTIONS(TM), please visit http://www.connectionsconference.com.

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