ELAN™ Home Systems has launched ELAN REWARDS - the industry's most comprehensive online Dealer incentive program ever. Housed at www.elanrewards.com, it is the third major Dealer program the company has rolled out in the past 14 months

September 10, 2004

ELAN™ Announces Launch of New Dealer Incentive Program,

Third New ELAN Dealer Program in Fourteen Months
Rewards Participating Dealers with Array of Exciting Prizes

INDIANAPOLIS, IN - - CEDIA BOOTH #302 - - ELAN™ Home Systems announced today that the company has launched ELAN REWARDS - the industry's most comprehensive online Dealer incentive program ever. Housed at www.elanrewards.com, this unprecedented program is scheduled to go live today. The announcement was made by Paul Starkey, ELAN's Executive Vice President.

Following on the phenomenal popularity and success of the company's Dealer education outreach programs, ELAN University and ELAN TRIO Summit, ELAN REWARDS is the third major Dealer program the company has rolled out in the past 14 months, further illustrating ELAN's resounding dedication to building deep and committed relationships with its Dealers.

Participating, authorized ELAN Dealers can earn points for their ELAN sales, which are then redeemable for a variety of prizes - - ranging from ELAN products to luxury vacations, electronics, sports and camping gear - - for simply doing what they do best: selling and installing ELAN products and systems. ELAN Dealer Salespeople and Technicians form a "team", register, and input their projects when contracted. Program points are awarded during specific stages of the selling process, and both the Salesperson and Technician on the project earn points.

Paul Starkey stated, "We want to recognize the special connection between the salesperson and the designer/installer. ELAN REWARDS, much like ELAN U and TRIO, was envisioned to further establish and enhance our Dealer relationships and is yet another way that we can thank and reward our Dealers for being loyal members of the ELAN family."

"We have made a very significant investment in our Dealer programs over the past 14 months, and are dedicated to continuing to present opportunities and incentives that will enrich the lives and the wallets of our most precious asset - the ELAN Home Systems Dealer. This program is so important, that, like ELAN U, we will have dedicated extensive resources including a full -time program coordinator who will oversee ELAN REWARDS and assist our Dealers by providing our unparalleled signature customer service and care," added Cat Fowler, ELAN's Vice President of Marketing and Technical Services.

Participation is easy. All authorized ELAN Dealer Salespersonnel can register for this exciting online program at the new ELAN REWARDS website, and select a Technician within their company who will also be on the job and share the points. After having earned as few as 36,000 points, Dealers can begin to claim prizes such as specific ELAN product for personal use. Participants will receive 5,000 points for registering - - putting them well on their way to winning any one of a number of great prizes.

Once registered, participants will earn additional points throughout the sales and installation process from job contract to final customer sign off and proof of ELAN product sale and job conclusion. Additionally, all new client contracts from July 1, 2004 through September 10, 2004 have been grandfathered for participation. ELAN will reward points for all eligible new projects during this period if they are entered by October 15, 2004. For more details, a demonstration, and to register, please stop by to visit with ELAN at CEDIA booth #302.

About ELAN Home Systems:
ELAN Home Systems is a leading manufacturer of innovative, award -winning distributed audio/video and home automation systems. Based in Lexington, KY, the company's systems were the first to integrate audio, video, phones and third -party products to create a seamless, easy -to -use "whole house" experience. The company's unique products provide complete lifestyle, feature -rich solutions, yet can be configured to fit the specific needs of every homeowner. ELAN products are distributed through a comprehensive channel of select dealers and distributors throughout the United States, Canada and 58 countries worldwide. To learn more, visit www.elanhomesystems.com.

ELAN is a trademark of ELAN Home Systems, LLC, Lexington, KY. VIA! , D1200, D1650, are trademarks of ELAN Home Systems, LLC. All other trademarks are property of their respective owners.

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Cat Fowler
ELAN Home Systems
Lexington, KY
t) 859 -269 -7760 x161
f) 859 -268 -2132
e) cfowler@elanhomesystems.com

Steven Style
The Steven Style Group
New York
t) 212 -465 -1290
f) 212 -465 -1299
e) stevens@stylegroup.com

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