Acoustic Innovations Introduces New Selling Station for Theater Seating

Unique Three-Seat Demonstration Kiosk Provides Ingenious Dealer Solution to Assist Customers Selecting Home Theater Seating

CEDIA SNEAK PEEK


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Acoustic Innovations Introduces New Selling Station for Theater Seating

Unique Three -Seat Demonstration Kiosk Provides Ingenious Dealer Solution to Assist Customers Selecting Home Theater Seating

CEDIA EXPO, Indianapolis, Sept. 10, 2004 - Acoustic Innovations, Inc. a leading developer and manufacturer of high -performance Home Theater interiors and related components, introduces the Home Theater Selling Station, a unique cinema seating demonstration kiosk for the custom installation community at CEDIA EXPO 2004, in Indianapolis.

The Selling Station is an ingenious solution designed to help dealers assist their customers in making decisions about residential cinema seating. A modular structure consisting of three connected theater seats, the Selling Station enables dealers to effectively and efficiently demonstrate variations in size, finish and features for seating styles available from Acoustic Innovations.

The Selling Station is one of a series of unique products and programs developed by Acoustic Innovations to help dealers market high -quality personal home theaters in ways that are unique, effective, efficient and profitable.

"The Selling Station does a better job of telling the 'story' for each type of seat than an individual seat can accomplish," said Rick Schuett, Acoustic Innovations Executive Vice President. "Any dealer just trying to sell chairs, instead of helping customers find a solution to their seating needs, is not going to be selling many seats. The Selling Station provides a very effective tool for helping customers decide which seating will suit them best, and a tool that's available from no other manufacturer."

The Selling Station's trio of connected seats helps dealers differentiate the seating they're providing from lesser products customers might buy online or in a furniture store. It achieves this goal by allowing customers to quickly and effectively identify the theater seat characteristics that will best fit within their homes and make their viewing experience comfortable, enjoyable, and convenient. Customers can move from seat to seat in the Station and experience variations in style, seat width and height, grades of leather, embroidered trim, arm rests, and cushion firmness. They can also evaluate such optional features as a power recliner, a heat and massage system, side consoles, and hidden and open cup holders.

The selling Station, priced significantly below the cost of its individual components, is currently available for demonstrating Acoustic Innovations' Deco, Cinematic and Contempo Seating lines. It can be seen with Acoustic Innovations' other outstanding products and solutions in Booth 350, Indiana Convention Center, during CEDIA EXPO.

About Acoustic Innovations

A leading developer and manufacturer of high -performance residential theater interiors and related components, Acoustic Innovations combines the science of acoustics with the art of aesthetics for a complete home entertainment experience. Based in Boca Raton, Florida, and founded in 1992, Acoustic Innovations designs, manufactures and markets a broad range of "Room Solutions" encompassing its custom and semi -custom Showcase Theaters, CinemaChairs theater seating, and Acoustic Room Treatment Solutions.

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