Cable will match satellite in DVR deployment by 2006

Despite a three-year head start, satellite TV providers will lose their DVR edge over cable companies by 2006, according to `Internet-Based Video Services,` a new white paper from research firm Parks Associates.

For Immediate Release

Contact: Elizabeth Parks
Parks Associates
972 -490 -1113
Email: sales@parksassociates.com


Cable will match satellite in DVR deployment by 2006

Dallas, Texas July 29, 2004 - Despite a three -year head start, satellite TV providers will lose their DVR edge over cable companies by 2006, according to Internet -Based Video Services, a new white paper from research firm Parks Associates.

Although satellite companies began offering DVRs as early as 1999, they will not be able to overcome the advantages cable companies have in offering a complete bundle of fully integrated services. Parks Associates forecasts that, as a result, over one -half of all DVRs deployed by service providers in 2006 will come from the cable MSOs.

"Cable providers will increasingly dominate the DVR market," said John Barrett, director of research for Parks Associates. "Their networks have a huge advantage - they can already offer telephone services, video -on -demand, TV, and Internet access. Satellite players and telcos have to combine their capabilities to do so, which makes it much more challenging in terms of bundling, billing, marketing, and overall execution of their business strategy."

Satellite TV providers dominate this market now because cable companies were initially hesitant to deploy DVRs, according to Parks Associates. A DVR allows subscribers to record programming onto a hard disk and also pause and rewind live TV, among other features. Many cable companies did not offer their own DVR solution until 2003, but as a whole, the cable industry will be able to close the gap and soon erase satellite's lead in this market.

A copy of the white paper Internet -Based Video Services can be downloaded free from www.parksassociates.com. The paper contains information from Parks Associates' forthcoming report Video -on -Demand and PVR: Analysis & Forecasts. For more information about Parks Associates' research and report, please visit www.parksassociates.com or contact sales@parksassociates.com or 972 -490 -1113.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. www.parksassociates.com.

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