The Home Computer is evolving into hub for multimedia experiences

A recent study by Parks Associates of more than 4,000 U.S. Internet households reveals that people with platforms such as Microsoft's Windows® XP Media Center are redefining the PC's role through applications such as photo editing and video recording

For Immediate Release

Contact: Elizabeth Parks
Parks Associates
972 -490 -1113
Email: sales@parksassociates.com


The Home Computer is evolving into hub for multimedia experiences

Dallas, Texas July 22, 2004 - A recent study by Parks Associates of more than 4,000 U.S. Internet households reveals that people with platforms such as Microsoft's Windows® XP Media Center Edition are redefining the PC's role through applications such as photo editing and video recording. In the survey, both current owners and likely buyers of Media Center Edition home computers reported significant differences compared with the entire U.S. Internet population in terms of their use of and interest in applications such as listening to digital music, creating custom CDs and DVDs, editing photos, and recording and viewing television and movies.

"A growing number of consumers are using the home computer for media personalization, creativity, storage, and sharing," said Kurt Scherf, vice president and principal analyst at Parks Associates. "Although sales to date of 'Media -PCs' incorporating Microsoft and other software solutions have been slower to date than previously expected, home computer and software developers have before them a significant opportunity to sell solutions based on personalized and customized media experiences for end users."

The Parks Associates study Consumers & Emerging Multimedia Platforms is a survey of more than 4,000 U.S. Internet households. It covers the current status of product ownership and service subscription in Internet households, from PCs and consumer electronics to Internet, voice, and television services. The study also examines the potential for forthcoming technology solutions such as media servers, user interfaces, and content applications from service providers. For more information about this study, please contact Parks Associates at 972 -490 -1113 or sales@parksassociates.com or visit www.parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. www.parksassociates.com.

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