"Making Money with Marketing" A CEA Webcast

Corporate Dynamics Inc. (CDI), the consulting firm that introduced the `Making Money in Wireless` series presents:

Wireless Retail Solutions for `Making Money with Marketing`

DATE:

July 15, 2004 1:00 to 2:00pm EDT

SPEAKERS:
Mark Landiak, President, Corporate Dynamics, Inc. (CDI)
Chase McMichael, President, UnBound Technologies, Inc.
Alfred J. Lautenslager, Co -Author, Guerrilla Marketing in 30 Days and Principal, Market For Profits

WEBCAST DESCRIPTION:
Looking for ways to boost traffic in your wireless store(s)? Want some surefire ways to grow sales and increase profit? CEA is pleased to announce what promises to be one of our most exciting webcasts yet! Industry consultant and president of CDI, Mark Landiak will moderate a two -part webcast featuring Al Lautenslager, co -author of the new book, Guerilla Marketing in 30 Days, and Chase McMichael, President of UnBound Technologies. First, Mark and Al will explore how Guerilla Marketing(tm) principles can be applied to bring more buyers into your business. In the second segment, Chase McMichael will discuss a new and exciting marketing method for driving store traffic and repeat sales! You'll walk away with a list of marketing ideas for "Making More Money" for your wireless business.

RSVP by emailing mmclearn@ce.org by COB Tuesday, July 13th. This session will be a sure SELLOUT so if you've been wondering how to create more traffic, more repeat business and more new sales, REGISTER RIGHT NOW! (Participation is limited to the first 50 individuals who RSVP)

(Call 1 -888 -267 -7396 to order 30 Tips for Wireless Guerilla's and a chance to win a 1 -on -1 consulting hour with author/consultant, Al Lautenslager, to discuss your businesses marketing challenges.)

SPEAKERS BIOS:
Mark Landiak is president of Corporate Dynamics Incorporated, a leading, Chicago -based training and consulting firm that specializes in helping clients to grow sales, keep customers and more profitably manage their operations. In addition to consulting with clients, Mark personally delivers over 100 Keynote presentations and training sessions per year. Mark is the author of Customer Service Isn't A Department... It's YOU!( and Beat Your Best - A Manager's Guide to Coaching Performance( and is working on a new Sales book on how to sell Value vs. Price called: "Of Course, We Cost More.!"

Alfred J. Lautenslager is an award winning marketing/PR consultant, author, speaker and entrepreneur. He is the principal of Market For Profits, a Chicago based marketing consulting firm and also the president and owner of a small business, The Ink Well, in Wheaton, IL. Al is a certified guerrilla marketing coach and co -director of Guerrilla Marketing Coach. Al is the PR expert for the online version of Entrepreneur Magazine, entrepreneur.com. His next book, Guerrilla Marketing in 30 Days, co -authored with Jay Conrad Levinson, the father of Guerrilla Marketing will be released early next year.

Chase McMichael has over 13 years of experience in multimedia, Internet and innovative electronic communications solutions. During his time at a large US mobile carrier, McMichael's team delivered many wireless computing solutions creating a carrier grade -messaging platform using UnBound's patent pending technology. In 2003 Chase received the FAST TECH 50 CEO award placing his company in the top 3. Chase has been a speaker at many technology events and now brings his deep domain experience to the wireless dealer market. Leading the way in innovative revenue generation solutions for dealers and master agents is UnBound's focus while leverage they're proven technology in this competitive marketplace designed to increase customer interaction at the dealer level while promoting brand identity.

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