InfoComm iQ Diversifies Catalog Line For AV Service Providers

The online product database from ICIA now offers services for Rental and Staging Companies, Integrators and Independent Consultants

FAIRFAX, Va., July 5, 2004 - - The International Communications Industries Association, Inc.® (ICIA®) has announced expansion of its InfoComm iQ catalog and Web marketing services for the professional AV community. Drawing from its experience with the Product Catalog Program launched in 2001, iQ will broaden its catalog offerings to include AV Rental, AV Staging and AV Integrated Solutions service providers.


The innovative online directories are designed to educate buyers on the types of AV services and rental products available and then direct them where to locate listed providers. These new Master Industry catalogs are being actively promoted on the Internet's major search engines and key strategic websites to attract customers seeking AV solutions. Once a prospective client reaches the ICIA website, the catalog pinpoints the purchaser's needs and funnels him or her to the individualized application profile catalogs of specific AV Rental, AV Staging and AV Integrated Solutions service providers in their area, using iQ's exclusive "Find your nearest provider" functionality.

"These new iQ services now position InfoComm to market all the service elements of the AV industry on the Web," explained John Fuchs, Senior VP of Sales, InfoComm iQ. "Our expanded participation in the pay -per -click programs offered by the major search engines means we can now deliver more new business opportunities to more of our members."

AV Rental Providers
AV rental providers can take advantage of iQ Catalog tools to create and publish a rental catalog on their websites. This product -oriented catalog will allow rental providers to detail what items they have available for rentals. Prospective customers can view photographs and detailed descriptions of the provider's products and their capabilities so they can choose the right product for the job at hand.

AV Staging Providers
AV staging providers can showcase their own unique capabilities with iQ's staging services catalog as part of their websites. Utilizing the Web, pending clients can browse detailed examples of the staging provider's staging applications - - illustrated by descriptive language, photography, and even streaming video links - - to gain an in -depth understanding of what the staging provider can specifically accomplish for them.

AV Integrators and Independent Consultants
AV integrators and independent consultants can enhance their websites utilizing iQ tools wherein they can showcase the types of applications they're best known for. Visitors can see for themselves project profiles outlined in the service provider's own words, photos, and links identifying how these integration and design professionals can make the customer's project come to life on a small or grand scale.

For more information on the new Master Industry catalog from InfoComm iQ, contact John Fuchs, Senior VP Sales, at phone: 715.276.9463 or e -mail: jfuchs@infocomm.org.

About InfoComm iQ's Product Catalog Program
InfoComm iQ is a central database of audiovisual (AV) product information from over 470 manufacturers with each product categorized into the appropriate categories from a master category database. For dealers, iQ is a marketing and research tool, offering a customized web application with relevant news and product information served to the dealers' websites. For manufacturers, iQ provides a centralized outlet for all products, searchable by product or company. For the AV technology customer, iQ Online, the publicly available version of the database, is accessible from the ICIA website at www.infocomm.org, or a complete version of the database - - the Industry Resource Center or IRC - - can be made available from the user's desktop. And for all ICIA members, iQ offers a full database of products available anytime, day or night.

About ICIA
The International Communications Industries Association, Inc. (ICIA) is the premier trade association for the professional audiovisual communications industry. ICIA is the founder of InfoComm, the conference and trade exposition for audiovisual communications professionals who come to learn about the latest technologies and available services as well as new and alternative applications. ICIA serves its worldwide membership as the pre -eminent provider of education, training and certification.
Visit www.infocomm.org for news and information gathered from industry sources and publications.

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