KRELL INVITES CONSUMERS TO FEEL THE HEAT WITH AN OFFER TO "TRADE UP TO THE BEST!"

Bring your old A/V components to a participating KrellHEAT dealer and qualify for outstanding savings towards new Krell merchandise.

ORANGE, CT - June 28, 2004 - Effective immediately, home theater enthusiasts who are interested in upgrading their A/V system with some of the most intense equipment available have a great opportunity to save some big bucks on new Krell gear. Through their "Trade Up To The Best!" promotion, Krell is inviting consumers to take advantage of four separate offers that allow them to exchange their older components for a substantial discount on new, high -performance Krell gear.


Promotions are as follows:

Bring any DVD player to a participating KrellHEAT™ (High -End Audio Theater)* dealer and save 25% on the purchase of either a Krell Showcase DVD or a Krell DVD Standard.

Bring any A/V receiver to a participating KrellHEAT dealer and receive 25% off the purchase of a Krell Showcase Preamp/Processor and Showcase Amplifier combination.

Bring an old amplifier to a participating KrellHEAT dealer and receive 25% off the purchase of a Krell KAV -2250 Stereo Power Amplifier, KAV -3250 Multi -Channel Amplifier, or a Krell Theater Amplifier Standard.

Bring any preamp/processor to a participating KrellHEAT dealer and save $2,000 on the purchase of a Krell Home Theater Standard 7.1 preamp/processor.

Through August 31, 2004 at participating KrellHEAT dealers in the United States only, consumers can take advantage of this amazing opportunity to bring in their old equipment and trade -up to the best audio/video components money can buy. Never before has assembling a KrellHEAT system been so affordable. Visit www.krellonline.com to locate a KrellHEAT dealer. This may not be combined with any other offer.

*A complete KrellHEAT system consists of Krell components from input to output, from the source to the final loudspeakers. Composed of a Krell DVD player, Krell preamplifier/processor, multiple channels of Krell amplification, and Krell loudspeakers, a KrellHEAT system reveals the compelling nature of today's movie soundtracks. Each individual component performs at the highest level within its category, and when assembled together as a system, reveals the true potential of its design.

Established in 1980, Krell Industries, Inc. is the premier manufacturer of high -end audio equipment. Guided by the innovative designs and guidance of CEO Dan D'Agostino, Krell's extensive line of amplifiers, preamplifiers, DVD players, surround sound processors, and loudspeakers are renowned for their exceptional quality, and the Krell brand has become synonymous with outstanding high -end performance among music and home theater enthusiasts everywhere.

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