Successful debut presentation of Integrated Systems China

Showcase attracts 118 exhibitors and over 10,800 trade visitors

SINGAPORE - - Integrated Systems China 2004 (IS China 2004) incorporating InfoComm China made a successful debut. Held at the Shanghai Everbright Convention and Exhibition Centre from 12 to 14 May, 2004, the event featured 118 exhibiting companies from Asia, the United States and Europe and drew a total of 10,803 trade visitors.


The latest projection technology, display devices, audio technology, projection screens, monitors, residential and commercial control systems and interfacing equipment were showcased over 12,000 square meters of exhibition space by international and Chinese exhibitors.

Established industry names featured included AKG, Allen & Heath, BARCO, Beyerdynamic, Christie Digital Systems, Creston, Da -Lite Screen Company, Danish Interpretation System, dnp denmark, Draper Inc, Eastern Acoustics, Epson, Extron Electronics, Hitachi, Hewlett -Packard, InFocus, Lutron, Mitsubishi, NEC, Sanyo, Sony, Stewart Filmscreen Corporation Toshiba and VTRON.

Sylvia Phua, Managing Director of InfoCommAsia Pte Ltd, credited the success of the event to the strong support from the industry. "The exponential growth of Integrated Systems China as compared to the 2002 event can be attributed to the support from the industry for this inaugural showcase put forth by the partnership of ICIA®, CEDIA® and NSCA®."

She added: "We have received positive feedback from our exhibitors, and we believe that most of them have either achieved or exceeded what they set out to do, be it sales, branding, increasing market awareness or meeting new contacts. Many of the exhibitors that we spoke to were also delighted with the quality of the visitors present at the show."

Soren Busk, Sales & Marketing Manager of dnp demark, was one happy exhibitor at IS China. He explained, "Our participation is an unqualified success. We managed to close some important deals during the show. Some of these projects are big. This is a testimony that the dnp strategy of increasing our sales and marketing activities in China has been correct."

He added, "IS China is a very good marketing platform for us. In addition to the firm deals, we obtained more than 1,000 leads over the three show days. Among the contacts were some very strong potential customers. We also met with our main partners and distributors in China."

Many exhibitors were delighted with the crowds that thronged the exhibition. One of them, Martin Zhang, Director of Sales for Christie China, commented that the quality and organisation of the event has been excellent. "The organiser has done a good job in ensuring that the exhibition is of an international standard. Effective crowd control on the showfloor has enabled us to obtain quality trade visitors, which will greatly help us in our future sales efforts."

The stature of the exhibition was enhanced by the professional development program put together by three sponsoring associations, International Communications Industries Association, Inc® (ICIA), Custom Electronics Design and Installation Association (CEDIA) and National Systems Contractors Association (NSCA). This program, which enjoyed a strong turnout, was well received by the attendees.

Randall Lemke, Executive Director of ICIA, said, "The educational program is an important part of our events. It complements the showcase, enabling our visitors to learn more about the latest industry trends and developments. It is gratifying to see the overwhelming response to the sessions. We will endeavor to produce a more comprehensive program for the next IS China exhibition."

Conducted in Chinese, the workshops covered projection screens, video, acoustics, loudspeaker placement, remote -control systems, videoconferencing designs, power and grounding systems and more.

Lemke also spoke on 'A Global Perspective on the Positive Contributions on AV Communications' at a special luncheon for Shanghai Information Industry Association (SIIA) members during the show. He also gave a presentation on 'AV Technology Trends in Education' to China Education Instrument & Equipment Corporation (CEIEC) members.

IS China was supported by SIIA, China Centre of Information Industry Development, China Video Professional Association, China Society of Image & Graphics and the Shanghai Information Industry Association.

The next IS China exhibition will be held at the Shanghai Everbright Convention & Exhibition Centre from 27 to 29 April, 2005.

About InfoCommAsia Pte Ltd

A joint venture between International Communications Industries Association, Inc® and MP Asia Pte Ltd, InfoCommAsia Pte Ltd (IAPL) was formed to meet the unique needs of the Asian clients and customers in the audiovisual industry. Recently, MP Asia received the Enterprise 50 award for the second consecutive year. To date, it has organized and managed over 200 major national, regional and international events. Singapore -based IAPL is the organizer of InfoComm Asia and InfoComm China in Asia. For more information, please visit the show websites at www.is -asia.com and www.is -china.com.

About CEDIA

The Custom Electronic Design & Installation Association® (CEDIA) is a global trade association of companies that specialize in planning and installing electronic systems for the home. These systems include home networking, home automation and communication systems, media rooms, single or multi -room entertainment systems and integrated whole -house subsystems providing control of lighting, security and HVAC systems. The association was founded in September 1989 and has a total membership of approximately 2,200 member companies. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. CEDIA is a not -for -profit organization based in Indianapolis, Ind. For more information on CEDIA, visit the association's web site at www.cedia.org.

About ICIA

The International Communications Industries Association, Inc. (ICIA) is the premier trade association for the professional audiovisual communications industry. ICIA is the founder of InfoComm, the conference and trade exposition for audiovisual communications professionals who come to learn about the latest technologies and available services as well as new and alternative applications. As a key industry event, InfoComm is the educational and interactive marketplace for manufacturers, distributors, dealers, systems integrators, rental and staging companies, independent representatives, independent design consultants, architects, facilities managers, engineers, presentations designers and end users, including AV and IT professionals, sales and marketing staff, meeting planners and purchasers. InfoComm attracts a broad spectrum of market sectors, including business, government, military, education, religion, health care, entertainment and conventions. ICIA also serves its worldwide membership as the pre -eminent provider of education, training and certification for professional audiovisual systems integration and communications. ICIA has over 2,700 member companies and individuals representing tens of thousands of AV professionals. For more information on ICIA, visit the association's website at www.infocomm.org.

About NSCA

The National Systems Contractors Association (NSCA) is the leading trade association representing the commercial electronic systems industry. With a slate of more than 2,700 member companies worldwide, the NSCA is a powerful advocate of all who work within the low -voltage industry, including systems contractors/integrators, product manufacturers, consultants, sales representatives, a growing number of architects, specifying engineers and others. The NSCA is dedicated to building connections between the people, knowledge and new ideas required to work toward the development of a more livable built environment. For more information on NSCA, visit the association's website at www.nsca.org

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