ICIA Releases AV/IT Networking Survey

Survey Reveals That Applications Drive Networking as a Product Requirement

ATLANTA, June 8, 2004 - In boardrooms and classrooms across the country, the need for collaboration among audiovisual and information technology professionals is essential as the use of video conferencing, remote monitoring and data collaboration that relies on network connectivity continues to grow. This is one of the key findings in new research by The International Communications Industries Association, Inc.® (ICIA®), the trade association representing the professional audiovisual communications industry.

ICIA, in cooperation with Kayye Consulting, surveyed AV manufacturers, dealers (systems integrators) and end -users from large enterprises, specifically corporations, universities, government and healthcare for the 2003 AV/IT Networking Survey.

"These survey results provide further validation of the AV/IT convergence trend," said ICIA Executive Director Randal A. Lemke, Ph.D., "In addition to the results in the AV/IT Networking Survey, the results from the new ICAT Bid Survey shows that IT networks were a necessary component in over 80 percent of AV systems designs completed by independent design consultant firms in 2003."

The results of the AV/IT Networking Survey show that applications are driving networking as a product requirement, more than networking as a product feature is driving adoption. End -users seem to be embracing networking technology as part of their integrated solutions, and dealers are motivated to incorporate the capabilities that they desire.

Dealers and end -users agreed on the importance placed on networking capabilities in purchasing decisions. Manufacturers are less enthusiastic, because of the viewpoint that networking features increase cost without providing any additional revenue. Interestingly, both end -users and dealers express some willingness to pay a premium for networking capabilities.

The report can be purchased in ICIA's online store on www.infocomm.org or by calling ICIA Sales at 800.659.7469. The 146 -page report is delivered in PDF format by email.

About ICIA
The International Communications Industries Association, Inc.® (ICIA®) is the premier trade association for the professional audiovisual communications industry. ICIA is the founder of InfoComm, the conference and trade exposition for audiovisual communications professionals who come to learn about the latest technologies and available services as well as new and alternative applications. In early 2003, ICIA and two other associations - - CEDIA and NSCA - - launched Integrated Systems Events to serve their collective memberships in Europe and Asia. ICIA serves its worldwide membership as the pre -eminent provider of AV education, training and certification.

ICIA and its foundation, the International Communications Industries Foundation, Inc.® (ICIF®) established a market intelligence program in early 2003. The purpose of the program is to facilitate the process of finding relevant market information and increase the number of available market reports covering the AV industry. ICIA's Market Intelligence program includes primary research, and also acts as a referral service to research conducted by market analyst partners. More information about this program is available under Market Intelligence at www.infocomm.org.

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