ICIA's AVolution Campaign Expands

The AVolution Industry Awareness Campaign kicks off its second year at InfoComm 04 with exciting events, renewed outreach and sponsorships.

ATLANTA, June 10, 2004 - The AVolution Industry Awareness Campaign kicks off its second year at InfoComm 04 with exciting events, renewed outreach and sponsorships. The campaign is produced by the International Communications Industries Foundation, Inc.® (ICIF®) with assistance from the International Communications Industries Association (ICIA) to create awareness for the professional AV industry.

Calling AV Technology Users and Buyers - The campaign is expanding in its second year to include active users of AV technology. End users or AV clients can show their AV pride and join more than 375 AV solutions providers (AVSPs) to help raise awareness for the AV industry.

AV clients who serve as the lead AV technology manager can sign up on behalf of their organization. To qualify, AV clients must sign a pledge to support 10 Standards of Excellence, must be a member of an AV -related professional organization and be involved in ongoing AV training.

"AV clients are among the best advocates for the AV industry," said Duffy Wilbert, Director of Strategic Initiatives for the International Communications Industries Foundation. "With the AV training and experience they've accumulated, they tend to embody the spirit of other committed AV professionals worldwide. Mobilizing these experts to help us reach potential AV buyers is great for the industry."

AVolution Technology Tours - AVolution is an educational campaign in many respects, so the campaign is lending its name to the popular technology tours at InfoComm. The lineup for the "AVolution Technology Tours" in Atlanta includes visits to four sites over two days, including tours of Georgia Tech on Thursday, June 10, and Emory University, the Georgia Dome and Philips Arena on Friday, June 11.

"The AVolution Technology Tours will give AV professionals a front -row seat to some of the most progressive AV applications in the field," added Wilbert. "Look for us to expand on the 'tour' concept with hands -on exhibits at other tradeshows later this year - all in an effort to raise awareness for the AV industry."

Marketing Sessions for AVolved Companies - More than 375 companies have joined AVolution. As advocates they are promoting the AV industry through local news stories, in company ads and through community outreach.

To explore these and other ways to promote the AV industry, there will be several marketing sessions at InfoComm 04 for AVolved companies and organizations. Marketing staff of these organizations should attend to learn how they can promote their business and maximize the efforts of the campaign at the same time.

Bill Sharer, CTS, a seasoned consultant to the AV industry, will join the AVolution staff to give marketers a refresher on the best marketing ideas and strategies to boost business. Attendees will receive marketing tools to re -energize their marketing program using the AVolution campaign.

For example, the campaign website (www.AVolution.info) features a new Photo Gallery, where companies can get more exposure for their winning projects. And the upcoming AVolution "road shows" will give companies additional opportunities to reach potential new clients.

The one -hour marketing sessions will be offered several times over the course of the Show: Wednesday, June 9, 4 to 5 p.m., Thursday, June 10, 9 to 10 a.m., Friday, June 11, 9 to 10 a.m. All the sessions will be held in Room B317.

To learn more about the AVolution campaign, stop by the ICIA booth at InfoComm on the Level 2 Concourse.

About ICIA
The International Communications Industries Association, Inc.® (ICIA®) is the premier trade association for the professional audiovisual communications industry. ICIA is the founder of InfoComm, the conference and trade exposition for audiovisual communications professionals who come to learn about the latest technologies and available services as well as new and alternative applications. ICIA serves its worldwide membership as the pre -eminent provider of education, training and certification. For more information, visit www.infocomm.org.

Featured Product

VMP EREN-42E1K 19-inch Equipment Rack Enclosure

VMP EREN-42E1K 19-inch Equipment Rack Enclosure

Now shipping, the new 42 rack space EREN-42E1K 19-inch Equipment Rack Enclosure is newest and largest member of VMP's EREN Series. "The EREN Series has been designed for use with a multitude of security, audio, video, and communication components, and the EREN-42E1K is a sizable upgrade in both depth and weight capacity to our popular EREN-42E 19-inch equipment rack enclosure," explained Keith Fulmer, president of VMP. "The EREN-42E1K has a usable depth of 33 inches and a durable load capacity of 1,300 lbs. (a 30 percent increase from the EREN-42E) to fit just about any and every need." The cost-effective, portable, and fully welded EREN family of 19-inch equipment rack enclosures has been designed for installations where protected components are a necessity. The EREN Series, which comes complete with integrated cooling fans and lockable, removable side panels (with optional locks) allows for the organization of multiple electronic components, while at the same time protecting them from thermal issues, as well as damage or theft. Additional EREN Series specifications include: works with all standard 19-inch rack equipment and accessories; rails threaded with standard 10-32 threading; tempered glass front door; double swing steel rear door; adjustable front and rear rails; vented top and bottom; top and bottom cable routing knockouts; reversible hinged front and rear door; casters and leveling feet; ships assembled; EREN-42E1K MSRP: $1,499.00