ICIA Certifications Predict 150% Growth This Year

Customers Increasingly Looking for Assurance of Skill and Integrity

Fairfax, VA, May 25, 2004 - The International Communications Industries Association, Inc.® (ICIA®) is pleased to announce that the number of Certified Technology Specialist (CTS) professional certifications that it has issued as of May 31 indicates the potential to achieve a year -end figure of over 1,100 certifications in 2004.


This year's increase of almost 150% over the 2003 certifications of 745 follows similar dramatic growth in previous years. The past eight years have seen increases ranging from 112% to 192%. The CTS certification is the only specific AV systems integration certification available. There are currently over 2,000 CTS holders worldwide.

ICIA`s Certified Technology Specialist (CTS) designation is the standard of professional expertise for audiovisual professionals. As the industry leader in education and certification, ICIA has been certifying professionals since 1981, offering training at both general and specialized levels. Every year, ICIA certifies more qualified AV professionals than any other organization. CTS -accredited individuals can be found from India to New Zealand, Canada to Argentina, and from the United Kingdom to Africa. A CTS certification is truly the mark of an AV professional around the globe. The current rate of certification is approximately 1,000 worldwide annually.

This exponential growth in CTS certifications reflects the confidence of audiovisual professionals in the CTS program. Specialized education and certification were developed based on extensive job task analysis conducted by VTECS, a provider of research -based occupational information. Certification exams undergo peer review by subject matter experts and, as a member of the National Certification Commission for over 10 years, ICIA has been able to take advantage of professional guidance in certification development issues. As customers increasingly demand assurances of skill and integrity, the CTS designation has become a recognized badge of expertise in the field.

In addition to general certification, ICIA offers specialized certifications in four areas: Design (CTS -D), Installation (CTS -I), Rental (CTS -R) and Sales (CTS -S). Reflecting the growing need to demonstrate installation expertise, the number of professionals seeking installation certification has jumped dramatically from 28 for the entire 2003 year to 32 in the first five months of 2004. A similar increase is reflected in design certification demand.

ICIA, through its AVolution Awareness Campaign, promotes the value of working with AV professionals and especially with Certified AudioVisual Solutions Providers (CAVSPs). ICIA has seen a steadily growing competitive advantage for suppliers, integrators and other AV professionals who can claim ICIA certification as proof to their customers and clients of their demonstrated professional skills, experience and ethical values.


Individual Certification
Individuals earn certification by passing the General CTS Test, a timed, 100 -question online test. Technicians, engineers, designers, salespeople, customer service personnel, managers and executives are eligible for taking individual certification testing. Upon successfully completing the Certified Technology Specialist test and agreeing in writing to a Code of Professional Ethics and Honor Declaration, professionals in the AV industry can add the CTS designation after their name, certifying technical expertise, techniques, trends, ethics awareness and skills in the latest technological advances in the industry. Individuals can then go on to earn specialized certifications.

Certification lasts for a three -year term. To renew, an individual can be re -tested or can accumulate, through continuing education, 30 renewal units (RUs) during the term. RUs can be obtained from a number of sources - InfoComm Academy OnLine and OnSite courses, workshops, seminars, approved manufacturer, private vendor and association courses or post -secondary education.
Company Certification
For companies, ICIA offers the Certified AudioVisual Solutions Provider (CAVSP) designation, formerly known as the Certified Member Program. CAVSP is awarded to organizations that have met specific employee certification criteria and agree to comply with the AVolution industry awareness campaign's 10 Standards of Excellence. Companies whose primary business is the manufacture, sales, integration, design, consultancy or rental of AV equipment, systems and services can apply for the CAVSP designation. It is also available to those who are in AV/IT or other departments in an end -user organization that manages and supports internal AV assets.
Companies can achieve General, Silver or Gold CAVSP levels based on the proportion of their technical, sales and customer service employees, from 25 to 75 percent, who earn General or Specialized individual certification. Certified companies are entitled to use the CAVSP logo on their corporate literature, a mark that distinguishes companies at a glance as trustworthy, skilled and knowledgable. ICIA also promotes these companies in a variety of ways to customer audiences.

General Certification testing is the only certification approved by the Veterans Administration for reimbursement for veterans under the current GI Bill. The fee for General Certification testing is $200, Specialized Test fees are $590. ICIA training counselors are available to advise and assist applicants, who can also take courses through ICIA's InfoComm Academy to refine their knowledge and skills.

For further information about certification, or to apply for a test, contact ICIA at 800.659.7469 or 703.273.7200, or visit the website at www.infocomm.org under "Certification." For further information about AVolved service providers, see www.avolution.info.

About ICIA
The International Communications Industries Association ® (ICIA) is the premier trade association for the professional audiovisual (AV) communications industry worldwide. ICIA is the founder of InfoComm International ®, the largest gathering of AV systems integration and communications professionals who come to learn about the latest technologies, products, services and applications.

ICIA is the industry leader in education and certification for AV professionals. The industry standard for professional expertise is ICIA`s Certified Technology Specialist (CTS) designation. Companies that achieve a minimum level of certified staff members are eligible to become certified through the Certified AudioVisual Solutions Provider (CAVSP) program. These companies participate in ICIA's industry awareness campaign, AVolution (see www.AVolution.info), which promotes the professionalism of the AV industry. ICIA also offers information services including Market Intelligence, news, and InfoComm iQ, an online database of over 80,000 AV products.
Visit www.infocomm.org for news and information gathered from industry sources and publications. Contact ICIA at 800.659.7469 or 703.273.7200 for more information.

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