Advanced Media Introduces RIDATA Brand 8.5GB Dual -Layer Recordable DVD +/ -R Discs

Advanced Media (RITEKUSA) announces the availability of it`s Double Layer discs in Mid-July. The advanced, single-sided disc has an amazing 8.5GB of storage capacity.

Diamond Bar, CA - - June 23, 2004 - -Advanced Media, Inc., a subsidiary of RITEK Corporation, the world's largest optical media manufacturer, announced that it has begun production for its new double -layer DVD+/ -R medium. The advanced, single -sided disc has an amazing 8.5GB of storage capacity, enough for up to four hours of DVD -quality video, 16 hours of VHS -quality video, or over 120 hours of MP3 audio. Compatible with all current DVD video players and DVD -ROM drives as well as new DVD+/ -R DL drives, the disc is ideal for virtually any business or household application. It is marketed under the company's popular RIDATA brand. Shipments will begin in mid -July.


"This incredible achievement further solidifies Advanced Media's position as a leading marketer of optical discs in the Americas," commented Frank Yeh, VP of Sales and Marketing for Advanced Media (RITEK USA). "Double -layer technology required that a whole new set of dyes and reflective materials, as well as production processes, be developed in order to match full compatibility with DVD standards while, at the same time, assuring optimal power margins and signal amplitudes. Users of the RIDATA double -layer 8.5GB DVD disc will enjoy fast, reliable storage with a wide range of playback options."

The Advanced Media double -layer disc has been certified to be in compliance with the DVD+R Alliance, which parent company RITEK is a member of. Additionally, the new storage medium has been quality tested by a variety of burner manufacturers and software developers, all of whom have given it their stamp of approval.

Special technology allows material to be either read or recorded on one layer without affecting material on the other layer. An important advantage of the double -layer configuration is convenience. It allows users to read, write, or view nearly twice the amount of data than with the currently popular single -layer 4.7GB DVD discs without having to flip sides or change discs.

RIDATA -brand single -sided, double -layer 8.5GB DVD+/ -R disc will feature competitive pricing and will be available in various quantities.

About Advanced Media
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

The Advanced Media RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, DVD -RAM, flash cards and USB EZ drive. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 x268 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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