Runco Rewards Its Best Dealers During The Annual 2004 Mexico Getaway

A Runco Tradition, Brought Together Dealers, Reps, Members Of The Press, As Well as Runco Staff, Family And Friends For A Great Opportunity To Network, Learn About Runco's Newest Products, And Simply Relax In The Sun

UNION CITY, CALIFORNIA - May 25, 2004 - Runco International, the world leader in high -end home theater video display technology, recently held its annual Mexican Getaway to honor its top dealers. The six -day event included seminars designed to help dealers pump up the volume in sales and set goals for the new year with new and existing products.


"The Runco Mexican Getaway is a unique experience that I'm really proud has become such an anticipated tradition for our team," said Sam Runco. "The trip really stands out because all the professionals are encouraged to bring their families so we can meet the important people in each other's lives. Throughout my business career I always dreaded leaving my wife and kids behind, but on the Mexico Getaway, I get to have them around while taking care of Runco's business. It's a great feeling."

Cabo San Lucas was the destination, but it wasn't all about business. RUNCO addresses its dealers and employees much like it approaches its products: it looks at the complete package. Runco realizes that business and pleasure do mix, and it designed the week's agenda accordingly.

Everyone who came to the Runco Mexican Getaway was encouraged to bring their families. Activities included a talent show, movie night, a potato sack race on the beach, an egg toss contest, annual golf tournament, and the highly anticipated belly flop contest. Response was overwhelming from participants who swear by Runco products and family -oriented business practices.

Overall, the week was a perfect opportunity to network with others involved in the Runco experience, learn about new products and strategize about how to bring those new technologies to market.

Bob Hana, president of Runco stated: "Our Annual Runco Mexican Getaway is a well deserved distinction for our valued dealers, who are the ones that ultimately bring the magic of our products to their clients' homes."

Runco also rewarded its top performers this year by giving the following awards for 2003 results:

Chairman's Club (single locations over $500,000):
HomeTronics, Inc.
Overture L.L.C.
Aurant

International Distributor of the Year:
Expert Group, Inc.

New Dealer of the Year:
ListenUp Audio/Video

Dealer of the Year Single Location :
HomeTronics, Inc.

Dealer of the Year 2 -5 Locations:
Definitive Audio

Dealer of the Year More than 5 Locations:
Harvey Electronics

Outstanding Sales Achievements 2003:

Single Location:
Aurant
Overture L.L.C.
Audio Video Showroom
DSI Entertainment Systems
Elite Custom A/V Installation
Genesis Audio & Video
Robert's Home Audio Video
Sound By Singer
Sound & Vision Home Entertainment

2 -5 Locations:
Advanced Audio Design
Audio One

Wildcard Winner, Single Location:
Audio Integrations, Inc.
Thul Electronics, Inc.
World Wide Stereo

Increase Over Prior Year, Single Location:
Audio Visions South
Audio Visions
Audio Warehouse

Increase Over Prior Year, Multi -Location:
Lyric Hi -Fi

About Runco

Founded in 1987 and currently headquartered in Union City, California, Runco International is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won
numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions.

Digital Images are available on request. Contact Marketing Matters at 954 -925 -1511 or veronica@marketingmatters.net.

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