Sony Examines HDTV as Force for Change at CONNECTIONS™: The Digital Home Conference and Showcase

Parks Associates and CEA today welcomed Greg Gudorf, Senior Vice President, Digital Platform Division Of America, Sony Electronics Inc., as the keynote speaker for Friday, May 7, for CONNECTIONS™: The Digital Home Conference and Showcase.

PRESS RELEASE

Contact: Elizabeth Parks
Parks Associates
972 -490 -1113
Email: sales@parksassociates.com


Sony Examines HDTV as Force for Change at CONNECTIONS™: The Digital Home Conference and Showcase

Dallas, TX April 21, 2004 - Parks Associates and CEA today welcomed Greg Gudorf, Senior Vice President, Digital Platform Division Of America, Sony Electronics Inc., as the keynote speaker for Friday, May 7, for CONNECTIONS™: The Digital Home Conference and Showcase. In his session Content Distribution in the Digital World, Mr. Gudorf will examine HDTV (high -definition television) as a medium for change in the digital home.

CONNECTIONS™: The Digital Home Conference and Showcase, hosted by Parks Associates in partnership with CEA, will take place at the Wyndham Anatole in Dallas, Texas, on May 5 -7, 2004.

"Digital entertainment is generating new kinds of partnerships in the creation and distribution of both content and hardware," said Tricia Parks, president of Parks Associates. "Sony perfectly exemplifies these trends through its recent partnerships in the promotion of HDTV, and Mr. Gudorf's insight will benefit all CONNECTIONS™ attendees as we examine the new opportunities in these incipient markets."

Mr. Gudorf will address specifically the development of the digital living room as driven by the advancement and acceleration of high -definition television, including new business partnership options created by virtue of this technology. For example, Sony Electronics recently partnered with Cox Communications and the San Diego Padres to equip PETCO Park with HDTVs and to market cutting -edge high -definition technology and equipment to consumers and businesses.

Mr. Gudorf is responsible for the marketing and product planning of televisions, projections TVs and digital media products, including the design and engineering of set -top boxes for consumers and cable operators, satellite receivers, digital network recorders, and Sony's recently introduced Passage technology.

About CONNECTIONS™
CONNECTIONS™: The Digital Home Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest international executive conference for digital home technologies. CONNECTIONS™ provides a comprehensive review of all aspects of the digital home value chain. Industry and consumer perspectives are provided through presentation of Parks Associates and CEA research, keynote speakers, panel speakers, media and organization support, and a show floor displaying the latest technologies. For information on sponsoring, speaking, or attending CONNECTIONS™, please visit www.connectionsconference.com.

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.