Sony Examines HDTV as Force for Change at CONNECTIONS™: The Digital Home Conference and Showcase

Parks Associates and CEA today welcomed Greg Gudorf, Senior Vice President, Digital Platform Division Of America, Sony Electronics Inc., as the keynote speaker for Friday, May 7, for CONNECTIONS™: The Digital Home Conference and Showcase.

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Contact: Elizabeth Parks
Parks Associates
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Sony Examines HDTV as Force for Change at CONNECTIONS™: The Digital Home Conference and Showcase

Dallas, TX April 21, 2004 - Parks Associates and CEA today welcomed Greg Gudorf, Senior Vice President, Digital Platform Division Of America, Sony Electronics Inc., as the keynote speaker for Friday, May 7, for CONNECTIONS™: The Digital Home Conference and Showcase. In his session Content Distribution in the Digital World, Mr. Gudorf will examine HDTV (high -definition television) as a medium for change in the digital home.

CONNECTIONS™: The Digital Home Conference and Showcase, hosted by Parks Associates in partnership with CEA, will take place at the Wyndham Anatole in Dallas, Texas, on May 5 -7, 2004.

"Digital entertainment is generating new kinds of partnerships in the creation and distribution of both content and hardware," said Tricia Parks, president of Parks Associates. "Sony perfectly exemplifies these trends through its recent partnerships in the promotion of HDTV, and Mr. Gudorf's insight will benefit all CONNECTIONS™ attendees as we examine the new opportunities in these incipient markets."

Mr. Gudorf will address specifically the development of the digital living room as driven by the advancement and acceleration of high -definition television, including new business partnership options created by virtue of this technology. For example, Sony Electronics recently partnered with Cox Communications and the San Diego Padres to equip PETCO Park with HDTVs and to market cutting -edge high -definition technology and equipment to consumers and businesses.

Mr. Gudorf is responsible for the marketing and product planning of televisions, projections TVs and digital media products, including the design and engineering of set -top boxes for consumers and cable operators, satellite receivers, digital network recorders, and Sony's recently introduced Passage technology.

About CONNECTIONS™
CONNECTIONS™: The Digital Home Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest international executive conference for digital home technologies. CONNECTIONS™ provides a comprehensive review of all aspects of the digital home value chain. Industry and consumer perspectives are provided through presentation of Parks Associates and CEA research, keynote speakers, panel speakers, media and organization support, and a show floor displaying the latest technologies. For information on sponsoring, speaking, or attending CONNECTIONS™, please visit www.connectionsconference.com.

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