The Sixth Annual T.H.E. Show at the St Tropez and Hotel San Remo in Las Vegas, January 2004 was a tremendous success. Expanding services and exhibit spaces in both locations, T.H.E. Show organizers are looking to 2005 to be bigger and better.
Press Release - dated March 17, 2004
The following is a Press Release prepared by The Home Entertainment Show. It has been forward to you for immediate release and distribution.
For further information concerning this release or the contents contained with; Contact:
Mike Maloney, CEO, The Home Entertainment Show: (310) 641 -5443
Richard Beers, President, The Home Entertainment Show: (702) 242 -4545
or, visit our website at http://www.the -expo.net
Sixth Annual T.H.E. SHOW, January 2004 Re -Cap
and planning The Home Entertainment Show Las Vegas 2005
"This may not have been the biggest T.H.E. Show", says Mike Maloney, CEO of The Home Entertainment Show, "but it was certainly the best". Many of the over 4,000 attendees of T.H.E. Show 2004 in January agreed. The convention was a tremendous success and to prove it, Maloney points out, almost 90 percent of those exhibiting this year have already signed on for next year's T.H.E. Show.
"This is the earliest we have ever begun marketing T.H.E. Show in its six -year existence", says Mike, "and it seems to be paying off. We have received nothing but praise for January's convention and everyone seems to want to jump on the bandwagon".
Every element of T.H.E. Show seemed to work. Showcasing the group Misty River during T.H.E. Free Lunch and at the Von Schweikert exhibit, T.H.E. $30,000 Raffle got people talking and our wine -tasting Receptions really made this year's event work. That, and the fact that we are back at the newly refurbished St Tropez Hotel, with assurances from current management that the venue will just keep improving".
Many people have inquired about the results of T.H.E. Raffle and are in search of CD's by Misty River. "All that information can be found on our website", says Mike. "We had winners from all over the globe and are tremendously proud of the reception given to the group Misty River". T.H.E. Show's website can be located at www.the -expo.net and the 2004 wrap -up can be found by going to "Show Info".
The history of The Home Entertainment Show has, at times, appeared tenuous at best, Mike agrees. Debuting in 1998, T.H.E. Show enjoyed great success each proceeding year, nearly doubling in size annually, up until 2001. `Of course", says Maloney, "9 -11 hit us as hard as it hit everyone, in and out of the high -end industry". "The tragedy of September 11th, coupled with a few forced hotel relocations hurt us tremendously. But now, we're back at the St Tropez and with the addition of the Hotel San Remo, we're stronger than ever, and growing again".
In the year 2001, T.H.E. Show sold out the St Tropez and even had to add portable buildings behind the hotel to accommodate all of the exhibitors. "Unfortunately we had no where to expand at the St Tropez", says Mike. "Now, we do", he says.
Coupled with the smaller exhibit spaces at the St Tropez, T.H.E. Show also has a long -term contract with the Hotel San Remo, just a short 5 -minute Shuttle Bus ride from the Alexis Park -St Tropez area. "In order to compete", says Richard Beers, President of T.H.E. Show, "we have to be bigger and better than the big show. With the addition of the Hotel San Remo, we not only have the location benefit of the St Tropez but we now have the opportunity to expand tremendously over our situation in the year 2000. Between the two hotels, we currently have 18 larger exhibit suites measuring over 525 square feet in size and 130 smaller rooms with the opportunity to add more spaces in both categories." "In addition," says Beers "we will have the opportunity to house hundreds and hundreds of CES / T.H.E. Show attendees and exhibitors with expanded sleeping room blocks at the San Remo and its neighboring Hawthorn Suites hotel. Both hotels are extremely attractive mid -range hotels with a wide array of services and extremely desirable rates during this very expensive period in Las Vegas." "We estimate we will be able to house over 1,000 guests in 2005." "Oh, and did I mention free parking and our hassle -free freight policy?" adds Beers taking a good -natured jab at his competitors.
"This expansion," explains Mike Maloney, "also allows us the opportunity to lower our rates even further in 2005 than ever before." "It is unbelievable," says Mike "that our average price for our standard rooms is $1,000 less than what we charged in 2001 and some of our larger exhibit halls are nearly 50% less than last year." "We're also adding some smaller room exhibits at the San Remo that go for a remarkably low $977 when you factor in discounts being offered right now."
Further expansion plans, according to Maloney and Beers call for some construction of a few more large spaces at the San Remo if necessary, adding a Free Lunch and Entertainment to the San Remo venue and adding another shuttle bus or two to handle increased traffic. Richard Beers admits, "The first day or two of this year's T.H.E. Show it became evident we didn't have enough busses, so we added one on the third day to keep up. After that, we didn't hear any complaints. We'll be keeping an eye on this next year. If we're adding all these sleeping rooms and exhibit spaces at the Hotel San Remo," admits Beers "we're going to have to keep up with the increase in foot traffic and we're prepared to do so."
"For years", says Maloney, "we've been known as the little show next door. We have a long -range game plan to fix all of that now and become The Destination rather than the neighbor." "Our goal, all along, has been to make The Home Entertainment Show THE High -End Show and we now have all the pieces in place to make that happen".