SpeakerCraft Partners With Onkyo To Expand Its Global Distribution into the Japanese Market

Onkyo is named the exclusive distributor in Japan for SpeakerCraft

Riverside CA, March 2004: SpeakerCraft, Americaıs original manufacturer of in -wall speakers, and Onkyo, one of the largest manufacturers of audio components in the Asian market, have formed a partnership to distribute SpeakerCraft products in Japan. Says Linda Van Zaten, Vice President of International Sales for SpeakerCraft, and Jeff Francisco, Vice President of Product Development for SpeakerCraft, "SpeakerCraft and Onkyo are widely -known and well -respected for their high -end products. Our partnership provides Onkyo with a new solution as they deepen themselves into the custom installation market. Correspondingly, this offers us distribution into an emerging market."


Says Tom Ishii, Executive Vice President for Onkyo U.S.A., "We are very pleased with this relationship. Japanese consumers want innovative high -quality, high -end products. They understand and appreciate the importance of advanced technology. SpeakerCraft meets these requirements and they are the perfect match for us."

Says Tom Ishii, "The Japanese market is slightly behind the US market in terms of home theaters. This is simply because the size of Japanese homes are physically smaller than U.S. homes. Japanese consumers donıt want large unsightly boxes taking up valuable space. Thus, SpeakerCraft in -wall speakers provide a great solution when space is limited, and without compromising the sound quality. Furthermore, SpeakerCraftıs exclusive pivoting driver design provides an ideal solution when placement is limited."

According to Tom Ishii, "We are working with a major homebuilder in Japan for pre -fabricated home theater rooms, which are built in the factory and then installed into the consumerıs home. I think our partnership with SpeakerCraft is perfect for this application because SpeakerCraft products offer intensive acoustic technology, such as acoustic isolations. Japan is a trend -setter for many other Asian countries, so we expect that they will follow suit, creating an even larger market."

About SpeakerCraft: SpeakerCraft, established in 1976, devoted itself for more than a decade to the design and development of architectural loudspeakers, and became known as the prime OEM for many well -known, in -wall speaker brands. In marketing its own brand, SpeakerCraft now has one of the widest lines of architectural speakers in the industry, with it years of experience and a dedication to dealer satisfaction.

For further information about SpeakerCraft and their products, contact Leslie Stevens of Eclipse Marketing at eclipsemarketing@cox.net. Phone: (949) 363 -5340. You may visit SpeakerCraft on their website at www.speakercraft.com. Or contact SpeakerCraft, Inc., at 940 Columbia, Riverside, CA 92507. Phone: 800 -448 -0976, Fax 909 -787 -8747.

About Onkyo: Onkyo is the one of the largest manufacturer and distributor of quality audio electronics in Japan. Their components are superbly designed and built to a consistently higher standard of excellence. For further information about Onkyo, their products and SpeakerCraft products in Japan , contact Onkyo Corporation, Onkyo Yaesu Building, 2 ­ 3 ­ 12, Yaesu, Chuo Ku, Tokyo, Japan. Or visit www.onkyo.com

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