Industry Veteran Mark Lawson Named As European Sales Director
DivXNetworks, makers of the popular DivX® video technology, today announced the opening of a European sales and marketing office in Guildford, Surrey and the appointment of Mark Lawson as Sales Director, Europe. Lawson will head up the UK office and focus on supporting the numerous emerging markets for the DivX technology across the continent.
These markets include the creation of video -on -demand solutions with major European cable and DSL infrastructure providers, supporting the DivX Certified(tm) program for consumer electronics products and licensing DivX video technology to major European software companies.
DivX, often referred to as the "MP3 of video," is among the world's most popular video compression technologies with over 100 million worldwide users. Millions of DivX Licensed software products and DivX Certified(tm) consumer electronics devices from major manufacturers will hit European retail shelves in 2004. The opening of the UK office is the latest global expansion move from DivXNetworks, which is headquartered in San Diego, California and has an additional European office in Dortmund, Germany with satellite offices in San Jose and Los Angeles, CA, as well as Taipei, Taiwan.
"DivX has always been a truly global technology, and Europe is one of the most important regions for every facet of our business, from video -on -demand to next -generation consumer electronics devices," commented Kevin Hell, Chief Marketing Officer and Managing Director at DivXNetworks. "Our large base of European users have embraced DivX technology with passion and enthusiasm, and Mark is an excellent choice to help guide the rapid expansion of DivX -powered products and solutions throughout Europe."
Lawson most recently served as Sales Director at Home Media Networks, developer of network -capable home entertainment software, and creator of the award winning software home media center - ShowShifter. Prior to joining Home Media Networks, Lawson worked with a number of companies in the telecom industry including Nortel Networks.
"I'm excited to join the DivXNetworks team and look forward to leveraging the huge brand awareness of the DivX technology to help grow our European business," added Lawson. "There are excellent opportunities for DivX to maintain its leadership position in digital video and next -generation consumer electronics while moving into new markets such as the distribution of video -on -demand with European DSL and infrastructure providers."
DivXNetworks is a consumer -focused video technology company positioned at the centre of multimedia convergence. The company's core offering is the DivX ® video codec, the world's most popular MPEG -4 compatible video compression technology with over 100 million users worldwide. Often called "the MP3 of video," the patent -pending DivX video technology offers DVD -quality at 10 times greater compression than MPEG -2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP -based video -on -demand solution to next -generation consumer electronics products and video software applications. DivXNetworks is headquartered in San Diego, California, with satellite offices in Los Angeles and San Jose, CA, Taipei, Taiwan, and Dortmund, Germany. For more information, visit http://www.divxnetworks.com.