Broadband service providers will give boost to games -on -demand services

The number of U.S. broadband households subscribing to games-on-demand services will grow to more than two million by the end of 2007, according to Entertainment-on-Demand: Online Gaming Services, a new report from Parks Associates.

For Immediate Release

Contact: Elizabeth Parks
Parks Associates
972 -490 -1113
sales@parksassociates.com


Broadband service providers will give boost to games -on -demand services

February 25, 2004 - The number of U.S. broadband households subscribing to games -on -demand services will grow to more than two million by the end of 2007, according to Entertainment -on -Demand: Online Gaming Services, a new report from Parks Associates.

This market, with approximately 100,000 subscribers at year -end 2003, will grow with the support of game publishers and both facility -based and non -facility -based broadband service providers. Several broadband service providers have already forged partnerships with games -on -demand service providers following the early success of services that allow users to stream or download games.

"Although most games -on -demand services offer small -footprint Internet games and back -catalog retail PC games, the quantity and quality of these games are improving," said Yuanzhe (Michael) Cai, research analyst with Parks Associates. "In 2004, more facility -based broadband service providers will launch games -on -demand services, seeking to leverage their subscriber base, increase the stickiness of broadband services, and generate additional service revenues."

Entertainment -on -Demand: Online Gaming Services gathers data from three large -scale consumer surveys and compiles and analyzes consumer interest and preferences. In addition, the report examines the potential opportunities and threats of gaming -on -demand services to different players in the gaming industry value chain. It provides detailed information on the major companies enabling gaming -on -demand services.

For more information about Entertainment -on -Demand: Online Gaming Services, contact Parks Associates at 972 -490 -1113 or sales@parksassociates.com. More information is available at www.parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts two executive seminars, both part of the Fall Focus series, and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. www.parksassociates.com

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