Television on Consumers' Terms: The Rise of the Set -top DVR

The standalone digital video recorder (DVR) will be supplanted by set-top recorders provided by television service providers, according to Parks Associates` latest report, Multimedia Networks in the Home: Analysis and Forecasts.

For Immediate Release

Contact: Elizabeth Parks
Parks Associates
972 -490 -1113
Email: sales@parksassociates.com


Television on Consumers' Terms: The Rise of the Set -top DVR
Heightened competition between cable and satellite television providers a key driver to growth of digital video recorder (DVR) set -top boxes

Dallas, Texas February 18, 2004 - The standalone digital video recorder (DVR) will be supplanted by set -top recorders provided by television service providers, according to Multimedia Networks in the Home: Analysis and Forecasts. As cable and satellite operators enter a new phase of heightened competition to attract and retain customers, DVR set -tops will be a key differentiator and the platform from which service providers offer a host of new services, including on -demand content. The report predicts that the number of deployed set -top boxes with time -shifting functionality will grow six times between 2004 and 2008 to reach nearly 25 million U.S. households.

"By deploying set -top boxes with hard -disk drives (HDD), cable and satellite television companies are addressing the growing appetite for digital content while also eliminating subscribers' need for an additional, standalone box," said Kurt Scherf, vice president and principal analyst for Parks Associates. "The deployment of such set -top boxes, in concert with advanced services such as high -definition television content and video -on -demand, will also create a 'stickier' relationship between the provider and the subscriber during a period of intense competition."

Parks Associates' Multimedia Networks in the Home: Analysis and Forecasts addresses the prospects for entertainment connectivity in the home, including growth projections for platforms sold through retail and distributed via service provider channels. The report, with more than 90 pages of analysis and nearly 100 charts and figures, includes profiles of platforms from both the PC and CE industries and examines the underlying drivers for the growth of multimedia networking. For more information on this or other Parks Associates' research, please contact Parks Associates at 972 -490 -1113 or at sales@parksassociates.com.

For more information about the home networking market, download the white paper The Home Network Market: Data and Multimedia Connectivity at www.parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts two executive seminars, both part of the Fall Focus series, and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. www.parksassociates.com.

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