New volare Loudspeaker Series Reflects Mission's Commitment to U.S. Consumers: Unmatched Quality, Lifestyle-Enhancement and Superior Design

MORRISTOWN, New Jersey, January 8, 2004 -Mission, the British manufacturer that has introduced some of the world's most innovative, high -performance audio products over more than 25 years, will showcase its new volare loudspeaker series at CES 2004 (Hilton Suite HC1310). Reflecting Mission's commitment to bring U.S. consumers the very best in audio performance with unmatched design and lifestyle -enhancing benefits, volare loudspeakers combine sonic excellence with furniture -quality, real -wood cabinetry. To provide users with the broadest range of aesthetic choice, each volare speaker is available in one of three finishes, either black ash with graphite trim, beech with silver trim or cherry with graphite trim.

Fine -Tuned for Today's Multichannel Formats…
Mission's new five -model volare series is a stylish, state -of -the -art line -up that includes the v63 tower monitor, named EISA European loudspeaker of the year 2003 -2004, as well as bookshelf and floor - standing models, all fine -tuned by Mission engineers to meet the challenging demands of today's high -resolution audio/video, DVD and music formats. Ideal for either stereo or multi -channel home theater, the combination of wide bandwidth and stunning dynamic range in the volare series brings music sources and movie soundtracks to life.

New Driver Technologies For Maximum Performance
Key to volare's extraordinary performance characteristics is the use of Paramid Drivers. Specially developed for the optimum combination of low resonance and high rigidity, Mission's Paramid Drivers utilize a sandwich of aramid fiber and pulp paper, resulting in outstanding midrange qualities combined with strong, clean and detailed bass output.

Treble output in the volare series is handled by Mission's equally advanced Microfiber treble driver technology, featuring a new enhancement of the Mission microfibre 25mm dome incorporating a lightweight voice coil and neodymium magnet for wide dynamic range and bandwidth. Mission's volare series will be available in the first quarter of 2004 at suggested retail prices ranging from $449 to $1,349.

The volare series includes:
· v60 2 -way bookshelf, SRP: $549
· v61 2 -way bookshelf, SRP: $749
· v62 2 -way bookshelf, SRP: $1,099
· v63 2 -way tower monitor, EISA European Loudspeaker of the year 2003 -2004, SRP: $1,349
· v6c Center channel, SRP: $449

For more information on volare, call 1 -866 -MISN -USA or visit Mission at www.mission

About Mission
Founded in 1977, Mission has established an enviable reputation for designing and manufacturing quality loudspeakers. In 1978 Mission launched the revolutionary 770 loudspeaker, the first audiophile loudspeaker to use a polypropylene drive unit and, since then, has constantly introduced new technology and the radical manufacturing techniques that have played a key part in Mission's success. Constantly breaking through technological barriers has involved making huge investments in human and engineering resources. Mission's headquarters in Huntingdon, Cambridgeshire, England feature the latest in production and computing technology to help maintain its position at the forefront of the home entertainment industry.


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