PR Agency To Push The "MP3 Of Video" As Core Technology For Consumer Electronics Devices, Video-on-Demand and Multimedia Software
DivXNetworks, makers of the popular DivX® video technology, today announced that it has signed up award -winning media and marketing consultancy, MCC International Ltd, to increase awareness of the wide range of DivX -powered solutions, including the DivX Certified program for DVD players and consumer electronics devices. The campaign will target consumers, to drive pull -through demand, and consumer electronics manufacturers to educate them on the advantages of the standard that has become an Internet phenomenon since exploding onto the market in 1999.
DivX, sometimes called the `MP3 of video,` is used by over 100 million users worldwide because of its unsurpassed visual quality and advanced features. DivXNetworks offers a full range of video solutions for the software, hardware, and gaming markets, including the DivX Certified™ Program, a rigorous hardware certification testing program that ensures a high -quality user experience on all DivX video hardware devices. Millions of DivX Certified DVD Players are expected to hit retail shelves in 2004.
Based in Winchester, Hampshire, MCC delivers innovative, proactive, flexible and accountable campaigns, working alongside its clients to match its activity to their business objectives and ultimately, the needs of their customers. DivX Networks approached MCC after seeing the success of its work with Home Media Networks Ltd, and its home media center, ShowShifter. MCC, through its PR efforts alone, has driven over 1,000 consumers a day to download the ground -breaking software that allows users to watch, record and time -shift (pause) TV, play DVD videos and listen to radio, CDs and MP3 music files all through one interface.
"MCC's success with Home Media Networks is hard to ignore," comments DivX Network's Corporate Communications Manager, Tom Huntington. "It's knowledge of the UK consumer and technology press, along with its excellent network of European partners made it the obvious choice when looking to hire a UK -based agency."
MCC recently won the Information Management PR Agency of the Year Award for the fourth year running for its ability to create concise, informed and business -focused campaigns to help its clients achieve success.
"DivX video technology is very well known online, with an enormous group of hard -core users, but perhaps it hasn't received the recognition for technological advancement and industry -leading excellence it deserves," explained MCC International Director, Ian Peel. "MCC aims to change this by making it the de -facto video technology for hardware manufacturers, film studios and consumers alike."
DivXNetworks is a consumer -focused video technology company positioned at the centre of multimedia convergence. The company's core offering is the DivX ® video codec, the world's most popular MPEG -4 compatible video compression technology with over 100 million users worldwide. Often called "the MP3 of video," the patent -pending DivX video technology offers DVD -quality at 10 times greater compression than MPEG -2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP -based video -on -demand solution to next -generation consumer electronics products and video software applications. DivXNetworks is headquartered in San Diego, California, with satellite offices in Los Angeles and San Jose, CA, Taipei, Taiwan, and Dortmund, Germany. For more information, visit http://www.divxnetworks.com.
Review copies, additional interviews and photography are all available from Martin Brindley or Sarah Henderson at MCC International.