TI Introduces Affordable, High Quality DLP™ Product Offerings Aimed at Growing Consumer Front Projec

Industry seeing rapid expansion of affordable home market

Las Vegas, NV, Jan. 8, 2004: At International CES 2004, Texas Instruments (TI) (NYSE: TXN) today announced new technology enhancements and offerings aimed at increasing the quality and affordability of DLP™ front projection products for the rapidly growing consumer mass market. New 16:9 formats of 480p and 576p resolution DLP chips offer affordable options for enjoying an incredible big screen viewing experience at home. In addition, DLP technology enhancements in image processing, the DDP2000 ASIC, are optimizing video reproduction capabilities in traditional data projectors, furthering the performance of products traditionally used in the business projection markets.


Showing explosive growth, Pacific Media Associates (PMA) forecasts that the home entertainment projector market will jump from 187,000 units in 2003 to 444,000 units in 2004. TI's new chips are targeted at offering a high -quality, cost -effective solution for the industry's 16:9 standard for DVDs and HDTV. BenQ, InFocus, Mitsubishi, Optoma and Toshiba will all be demonstrating projectors at CES featuring the new chips.

"We have seen incredible growth in the front projector market for the home, which can be attributed to people's desire to emulate the theatre experience in their home, and the recent affordable options that allow this," said Bharath Rajagopalan, Business Development Manager at TI's DLP Products Division. "DLP technology is already providing the ultimate viewing experience in digital cinema, professional venue, high -end home theaters, and digital television and now, with the release of our 16:9 DLP chips, we intend to bring this experience to the mainstream consumer's living room."

Also showing at CES is the DDP2000 ASIC, which allows DLP customers to offer compact products, improved video quality at lower costs, and greater video quality reproduction from multiple sources (DVD, NTSC). InFocus will be demonstrating its new Screenplay™ 4805 projector with DDP2000 technology at CES. Additionally, this new image processor chip is available in leading cross -over projection products, utilized for both business and home, including the Plus U5 series and the Dell MP2200.

"The ScreenPlay 4805 delivers amazing, larger -than -life images at a price consumers can afford so everyone can experience true home entertainment," said Scott Hix, Senior Vice President and General Manager, Americas Business Unit at InFocus. "The ScreenPlay 4805 features the latest DLP technology, which give it the best image quality, brightness and color -richness in its price category making it a must -have for the largest screen viewing experience at home."

A wide range of products utilizing DLP technology, including large screen TVs and projectors, can be seen at the Texas Instruments booth (# 9004/ LVCC CEN) on the CES show floor.

About Texas Instruments DLP Products
TI DLP Products division supplies subsystems to virtually all the world's top projection and display manufacturers, who then design, manufacture and market products based on DLP technology. Since early 1996, more than 2.5 million DLP subsystems have been shipped. DLP technology delivers clear, bright, and sharp pictures in a broad range of projection applications including large screen digital TVs, and projectors for business, home, pro venue and digital cinema (DLP Cinema™). For more information, please visit www.dlp.com

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.

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