Texas Instruments Announces Exciting New DLP™ TVs

DLP™ TVs Move Strongly Into Flat Panel Category

Las Vegas, NV, Jan. 8, 2004: At International CES 2004, Texas Instruments (TI) (NYSE: TXN) today announced it will be showing new and innovative customer large -screen digital TVs featuring DLP™ technology that bring new levels of picture quality and sleek design to the large -screen TV market. DLP TVs featured at CES offer "flat panel" cabinets as thin as 6.85" in depth, higher resolution, a smoother picture, higher contrast, richer, more detailed blacks, and truer colors.

New large screen technologies, including DLP, plasma and LCD, have grown from 6% market share in January 2003 to 20% market share in Sept. 2003 (The NPD Group / NPD Techworld data) in screen sizes over 40" with DLP technology playing a large role in that growth. Texas Instruments and its manufacturer customers continue to bring new levels of design and function to the most rapidly growing category of TVs, with the latest in DLP TVs on display at CES from: InFocus, LG, Loewe, Samsung, SIM2, Optoma, Panasonic, Thomson/RCA, and Zenith.

Texas Instruments and its customers will be announcing and demonstrating the following new, cutting -edge DLP products at CES:

 Thomson's RCA Scenium Profiles HDTV - With an attractive 6.85" depth, featuring a patent -pending InFocus light engine, the 50" and 61" HDTV models brings DLP into the flat panel category, offering a sleek, ultra -thin design.
 InFocus ScreenPlay™ - this 61" micro -display television with an ultra -thin cabinet featuring HD2 DLP technology. Thin enough to hang on a wall, it generates a superior image quality over other thin television options.
 Samsung Floor Standing Series - The new DLP TV floor standing designer series, with 50" (HLP5085W) and 56" (HLP5685W) screen sizes, is the winner of CES' Best of Innovations 2004 for the video category. Both sizes offer a new pedestal design with a vertical mounted DLP light engine for enhanced look and a cabinet that is less then 13" deep. Utilizing the HD2+ DLP chip and DynamicBlack™, these TVs offer a 3000:1 contrast ratio and enhanced contrast for rich and detailed dark scenes.
 Samsung HD3 Series - The first DLP TV utilizing next generation DLP HD3 chip, it is available in 46" (HLP4663W), 50" (HLP5063W), 56" (HLP5663W) and 61" (HLP6163W) screen sizes. These TVs offer DarkChip2™ and SmoothPicture™ DLP technologies, bringing consumers increased brightness a 1500:1 contrast ratio and a smooth, seamless picture.
 LG 52" DLP TV - LG will be introducing its DU -52SZ60D 52" DLP HDTV, its first U.S. model of a 1280 x 720p TV. Featuring the HD2 DLP Chip, it was honored as a CES Best of Innovations 2004 video product.
 DLP Demonstrates 1080p - TI will be showing the first DLP 1080p TV demonstration utilizing its revolutionary xHD3 chip, offering the finest in picture quality with the new DynamicBlack™, DarkChip2™ and SmoothPicture™ technologies.

"In the highly competitive market of large screen TVs, our customers are really able to differentiate their products through unique innovations in style and technology," said Dale Zimmerman, Business Manager, TI DLP Home Entertainment. "We at TI are committed to providing the tools necessary for innovation and the ability for our customers to continue to offer consumers the very best in image quality with DLP technology."

Texas Instruments is dedicated to improving and advancing its DLP technology to offer its customers, and ultimately, consumers, the smoothest, sharpest picture available. In Oct. 2003, DLP technology received a Technology and Engineering Emmy® Award for revolutionizing the world of large screen TV technology for offering outstanding picture quality and excellent affordability while enabling sets to be slimmer, lighter and more elegant.

A wide range of home entertainment products utilizing DLP technology can be seen at the Texas Instruments booth (# 9004 LVCC CEN) on the CES show floor.

About Texas Instruments DLP Products
TI DLP Products division supplies subsystems to virtually all the world's top projection and display manufacturers, who then design, manufacture and market products based on DLP technology. Since early 1996, more than 2.5 million DLP subsystems have been shipped. DLP technology delivers clear, bright, and sharp pictures in a broad range of projection applications including large screen digital TVs, and projectors for business, home, pro venue and digital cinema (DLP Cinema™). For more information, please visit www.dlp.com

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.

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