INTEGRATION ASSOCIATES ANNOUNCES STRATEGIC MARKETING AGREEMENT WITH SENSORY INC.

Companies are First to Combine Speech Recognition and Wireless Connectivity at Breakthrough Price/Performance Ratio for Toys and Consumer Electronics

Mountain View, Calif., January 20, 2004 - Integration Associates, a fabless semiconductor company, and Sensory, the world leader in embedded speech technologies, today announced they have entered into a strategic agreement to co -market Integration Associates' new EZRadio™ wireless chipset with Sensory's speech Recognition Synthesis and Control (RSC) chipset. The partnership brings together for the first time speech recognition and wireless connectivity at a breakthrough price/performance ratio for next generation toys and consumer electronics. This partnership is expected to create innovative products such as voice activated remote controls, voice controlled garage door openers, interactive toys, and biometric keyless entry through speaker verification.


"EZRadio enables secure robust wireless connectivity for toys and consumer electronics at a price/performance point previously unavailable," said Jean -Luc Nauleau, chief executive officer for Integration Associates. "With this partnership, electronic designers have a complete wireless and voice package that can easily be used to create a new generation of innovative products."

EZRadio is a fast frequency hopping FSK (frequency shift keying) receiver/transmitter chipset that enables low cost, high performance wireless connectivity. EZRadio incorporates a unique Automatic Antenna Tuning technology (patent pending) into a highly integrated RF (radio frequency) chipset, which provides extremely reliable connectivity for low power, low data -rate RF communications. In addition, EZRadio includes features designed to extend battery life and enable smaller end -user products.

"Voice is by any measures the ultimate user interface," said Todd Mozer, chief executive officer for Sensory. "By combining the best voice recognition and wireless technologies, at a very low cost to design and to produce, we are enabling next generation consumer products that are easy to implement, cost effective, and highly functional."

Sensory's latest chip, the RSC -4128, integrates speech recognition, speech synthesis and product control. The chip contains a general purpose 8 bit microcontroller which handles all product gameplay. The recognition and synthesis files are very easy to develop with Sensory's new Quick Tools. Quick T2SI allows the rapid creation of speaker independent sets with very high accuracy, even in the presence of noise. By simply typing the desired wordset into a computer, the speech files can be processed, edited, and downloaded onto the chip, reducing a task which previously took months into just a few minutes. Quick Synthesis allows similar ease of development for speech output.

Key technical specifications of EZRadio and the RSC -4128 chipsets include:
• The EZRadio chipset consists of the IA4220 FSK transmitter and the IA4320 FSK receiver. Development and evaluation toolkits are available.
• FCC and ETSI ISM bands: 315MHz, 433MHz, 868MHz, 915MHz
• Range: outdoors 100+ meters typical, indoors 40+ meters typical
• Data rate: 256 kbps maximum bit rate

• The RSC -4128 includes 128K bytes of user programmable ROM, a 16 bit A/D converter, 10 bit DAC, 4KRAM, multiple timers & comparators, a hardware accelerator, and much more. Complete programming tools and specification for Sensory IC's are available at Sensoryinc.com.

Availability/Pricing:
The EZRadio and the RSC 4128 chipsets are available for shipping. Prices for a complete voice + wireless package start at under $3.50 in quantity.


About Integration Associates: Integration Associates is a fabless semiconductor company headquartered in Mountain View, California, with offices and design centers in Europe and North America. Integration Associates designs and delivers tested wafers and packaged ICs for Wireless, Modem/Wireline, and Power Management applications for a wide range of systems, from notebook computers to communications networks. For more information about Integration Associates and its products, visit the Web site at: www.integration.com.


About Sensory, Inc.
Sensory, Inc. is the world leader in embedded speech technologies. Sensory's small footprint chip and software solutions include speech recognition, speaker verification, speech & music synthesis, digital voice record and playback, and animated speech. Sensory's technologies are used in consumer electronics, cell phones, PDA's, internet appliances, toys, automobiles, medical devices and other applications where low cost and high quality is essential. Sensory offers a complete line of integrated circuit and embedded software solutions to customers such as Avon, Fisher -Price, Hasbro, JVC, Kenwood, Matsushita, Mattel, MGA, Mitsubishi, Radica, Sega, Sharper Image, Sony, Tektronix, Toshiba, Uniden, VOS and many others. Sensory is a private company, founded in 1994, and is based in Santa Clara, California. More information is available from Sensory's web site at www.sensoryinc.com

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