REVOLUTIONARY VIDEO CHIPSET IN ALL NORCENT TECHNOLOGY 2004 PLASMA MONITORS AND LCD -TVs

VIVIDUS Technology Corrects or Enhances Image and Skin-Tone Quality

2004 INTERNATIONAL CES LAS VEGAS, NV (Booth #17850, South Hall) - Norcent Technology, Inc., a marketer of high -quality, competitively priced home entertainment, computer, and memory products, is adding the VIVIDUS (Clear, Sharp, and Colorful) video chipset to all of its 2004 plasma monitors and LCD -TVs. The company will be introducing the new units at 2004 International CES.


"Our goal at Norcent is to offer consumers the best quality and value in audio -video products," remarked Jeannie Vogler, Norcent Vice President of Sales. "By including the VIVIDUS chipset in all of our plasma monitors and LCD -TVs, we are giving consumers state -of -the -art video products with leading technology to improve image quality incorporated right into the units. Viewers will be stunned at the clarity and faithful color reproduction this chipset produces. As a bonus to retailers and consumers alike, the new chip does not adversely affect the cost of the units." The Norcent VIVIDUS chipset offers virtually 30 -bit (1.073 -billion) natural color performance, producing amazingly high -clarity images. At the same time, it smoothes rough skin and freckles from noise amplification, providing truer skin -tone images. The result is that the coloring of on -screen characters appears more life -like.

The chipset also provides: Color -tracking and de -tracking; local detail recovery (that automatically and continuously adapts, in real time, to provide an optimal image); and over -driving capability. It has a power consumption usage of under 0.2 watts.

Norcent offers 42" and 50" (meas. diag.) plasma monitors in both standard (852x480) and high -resolution (1024x1024) models. Its lineup of LCD -TVs include 15", 17", 18", 20", 23", 27", 30" sizes.

ABOUT NORCENT TECHNOLOGY Norcent Technology, Inc., a U.S. corporation with Chinese support, manufactures, and markets high quality, competitively priced home entertainment, computer, and memory products. Its product line includes home theater systems; DVD players; television sets, including flat and standard screen, high -definition, rear projection, and plasma; optical drives; monitors; and memory and semiconductor storage products. The vast majority of its products incorporate the latest digital technology.

The company affiliated with Shanghai Hongsheng Technology Company, Ltd. (Shanghai stock exchange, symbol 600817) and one of China's top IT and communications businesses, began marketing products in the United States under its own brand name in the Spring of 2002.

Norcent Technology, Inc. is located in San Dimas, CA. For further information, e -mail 850, telephone (909) 305 -8885 or visit its web site at http://www.norcent.net (USA) or http://www.norcent.com (China).

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