Worldwide Government Tech Leaders Raise International CES to New Level

2004 CES Possesses True Global Flair

Contact:

Lisa Fasold
tel: (703) 907 -7669
e -mail: lfasold@ce.org
http://www.CE.org

or

Brad Jones
tel: (703) 907 -7060
e -mail: bjones@ce.org
http://wwwCESweb.org

Arlington, Va., November 5, 2003 - With top international government officials and technology executives joining leading and emerging companies exhibiting the latest in consumer technologies from around the world, the 2004 International CES truly will stand as the global meeting place for the consumer technology industry. The 2004 International CES, the world`s largest annual tradeshow for consumer technology, will take place January 8 -11 in Las Vegas, Nev.

The 2004 International CES will launch its inaugural International Leaders in Technology Forum featuring senior government officials shaping technology policy worldwide. To date, Mr. Laurent Sorbier, technical advisor to the Prime Minister of France; Mr. Matthias Kurth, president of Regulatory Authority for Telecommunications and Posts of Germany; and the Honorable Daeje Chin, Ph.D., minister of information and communication for the Republic of Korea are scheduled to participate. CES also has invited government dignitaries from Japan, Mexico, Chile, Brazil and China. The program will provide a venue to discuss common technology issues including broadband deployment, technology infrastructure and intellectual property.

`With more than 110,000 attendees from more than 110 different countries, the 2004 International CES is the global meeting place for the consumer technology industry,` said Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), the producer of CES. `In addition to the true international flavor on the exhibit floor, CES provides a forum for key government officials to shape technology policy and discuss issues affecting consumers in every part of the world.` The discussion, held on Saturday, January 10, will be in English and appropriate simultaneous interpretation will be provided.

CES also has made traveling to Las Vegas easier for international attendees with a number of new services catering to the global traveler. CESweb.org provides a one -stop shop for the international guest. By going online, international attendees can request a letter of invitation, apply for a VISA, locate the U.S. embassy in your area, take advantage of the international premier package, purchase airfare and reserve a hotel room at discounted rates.

The 2004 International CES also is a participant in the International Buyer Program (IBP), sponsored by the U.S. Commercial Service sector of the U.S. Department of Commerce. Attendees at CES can take advantage of the IBP`s Global Matchmaking Program and find exhibitors interested in exporting opportunities outside the United States. Information on all international guest programs can be found on the special international section of www.CESweb.org.

The CES International Premier Package helps international guests with access to all the exhibits, keynotes, SuperSessions and conference sessions. Plus, CES international attendees can take advantage of VIP luncheons, the International Reception and other activities.

More than 290 companies from outside the United States exhibit at CES. The International Gateway returns in 2004 with more than 50,000 square -feet of space in the Las Vegas Hilton. This venue is home to exhibitors from countries such as Korea, Hong Kong, Sweden, Taiwan, Germany, Israel and Japan.

For more news on CES before, during and after the show, visit www.CESweb.org, the interactive source for CES information.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,200 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA`s members account for more than $85 billion in annual sales. CEA`s resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

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