2004 International CES Techzones Highlight Content Storage, Digital Imaging, Broadband

North America`s Largest Tradeshow of Any Kind Showcases the World`s Hottest Consumer Technology in 1.3 Million Square Feet of Exhibit Space

Arlington, Va., November 5, 2003 - It's official: The 2004 International CES is the largest in history and the line -up of the show's new TechZones houses some of the hottest technology and trends including digital imaging, content storage, broadband, portable power and telematics. The 2004 International CES, the world's largest annual tradeshow for consumer technology, runs January 8 -11 in Las Vegas, Nev.


"The International CES is truly the must -attend event for anyone in the world involved in consumer technology," said Karen Chupka, vice president of events and conferences for the Consumer Electronics Association (CEA), the producer of CES. "In addition to the world renowned line -up of international technology visionaries speaking during the show, some of the most popular, fastest growing products and technology in the world will be featured in more than 20 TechZones displayed across the largest CES show floor in history."

Whether attendees are looking at home networking, entertainment, broadband or mobile electronics, chances are they can hone in on one of several CES TechZones showcasing the latest products and technology to hit the worldwide market.

Digital Imaging Digital imaging continues to flourish at the 2004 International CES. For those looking for the latest in digital imaging products and technology, check out the Flash Forward: Bringing Digital Imaging into Focus TechZone located in South Hall 4.

Wireless The International CES is the premiere tradeshow for the wireless technology industry. The line -up of wireless TechZones includes the Bluetooth and Mobile Computing/Tablet PC TechZones.

Content Storage Consumers demand content storage, CES has recognized that demand with an increased focus on content storage products and technology. Top content storage TechZones include the Digital Content Storage, Memory Stick, RWPPI, DVD -RW Alliance, USB, DVD -RAM Promotions Group and SD Card TechZones.

Mobile Electronics The 2003 International CES houses the country's largest mobile technology tradeshow. The line -up of mobile technology TechZones truly reflects CES' impact on the mobile marketplace. Top mobile technology TechZones include the CES/NOPI Showcase and the Telematics/Digital Car Showroom.

Home Networking and Entertainment Whether it's beefing up a home theater system or building the ultimate connected home, CES is the premier venue for connected home technology and entertainment. The line -up of 2004 TechZones for this $15 billion industry include Broadband to the Home, Connected Home Entertainment, MP3, Home Plug Power Alliance, UpnP Implementers Corp. and the TechHome TechZones.

Emerging Technologies The new Launch TechZone highlights emerging technologies and features the MIT Media Lab's new SIMPLICITY research program, focused on developing ways to simplify the many technologies around us. The program will be presented live for the first time at the 2004 International CES. Since opening its doors in 1985, the MIT Media Lab has pioneered new approaches to bringing digital technologies into our lives, and it will be the centerpiece of the Launch TechZone.

For a complete list of TechZones updated regularly, go to www.cesweb.org/techzones. For more news on CES before, during and after the show, visit www.CESweb.org, the interactive source for CES information.

Note to Journalists: Journalists are encouraged to arrive in Las Vegas by Tuesday, January 6th to take advantage of all the CES press activities, conferences and events on Tuesday and Wednesday, January 6 -7.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,200 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $85 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

UPCOMING EVENTS

2003 Fall Electronic House Expo (EHX)
November 11 -13, 2003, Long Beach, Calif.

2004 International CES - Defining Tomorrow's Technology
January 8 -11, 2004, Las Vegas, NV

CEA Winter Technology & Standards Forum
February 22 - 27, 2004, Fort Lauderdale, FL

2004 CEA Winter Summit
Electronic House Expo - Spring
March 11 - 13, 2004, Orlando, FL

CONNECTIONS 2004
May 5 - 7, 2004, Dallas, TX
Consumer Electronics CEO Summit

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