New tradeshow targets buyers of corporate, institutional and residential electronic systems

FOR IMMEDIATE RELEASE. Genčve, Switzerland - 29th September, 2003 - - At a gathering today of key European technology press corre -spondents, three leading international electronic systems trade associa -tions explained their plans for new trade fairs to serve their combined industries in Europe.

A pan -European event
The inaugural Integrated Systems Europe (ISE) show will be held on February 3 -5, 2004 at Genčve PALEXPO in Switzerland. This new event will be a "first" for Europe which has seen only technology -segmented shows that serve just a fraction of the whole integrated sy -stems market. ISE will be a pan -European event that will also be new to Europe, where the technology -segmented shows are generally iden -tified with the country in which they are held.

ISE expects to have over 120 exhibitors and occupy over 6,000 square meters of space. Similarly, ISE expects that over 7,000 visitors will come to the show to meet with these exhibitors and to participate in the education and networking programs.

Genčve's benefits
Carlo Lamprecht, State Councillor - Minister of Economic Affairs, Genčve, was on hand to describe the many important benefits of the city. "We have here a city that is open to the world, a true Pan -European venue," he said. "It is at the junction of north -south motorways and offers an international airport, so it is clear why Genčve is home to the United Nations, international organizations, and diplomatic missions."

Mission, vision and plans
Mike Blackman, Managing Director of ISE, introduced the executive Directors of the associations, whose goals in holding the press confe -rence were to outline their mission, vision and plans to serve their con -stituencies more effectively by offering business, educational and net -working opportunities around the world:
o Billilynne D. Keller, Executive Director of The Custom Electronic Design & Installation Association® (CEDIA®), a global trade associa -tion of companies that specialize in planning and installing electro -nic systems for the home.

o Randal A. Lemke, Ph.D., Executive Director of the International Communications Industries Association® (ICIA®), the premier trade association for the professional audiovisual communications industry and founder of the InfoComm tradeshows.
o Charles Wilson, Executive Director of the National Systems Con -tractors Association®, the leading trade association representing the commercial electronic systems industry.

"We're looking forward to helping our members and industries de -velop business opportunities that may not have been previously available," said Ms. Keller of CEDIA. "Our events provide a platform for selling and buying technology, offer highly skilled training, and enable people to get together, share ideas, and conduct business."

Integrated Systems Events has as its vision "to define excellence in trade shows in Europe and Asia through the implementation of world class exhibition and education practices that meet the cultural and business needs of the regions in which they are held."

Unique ISE business conference
"Integrated Systems Europe will open on 2nd February with a unique ISE business conference," announced Dr. Lemke of ICIA. "Top market analysts and industry experts will present to our visitors the compelling evidence that has led to the creation of our systems inte -gration tradeshow in Europe. They will offer information on current and future business and technological issues that are key to our indu -stries."

As one measure of the integrated systems market in Europe, the pro -jector market is expected to experience very healthy growth. Accor -ding to one of ICIA's market intelligence partners, IDC, the Western European projector market will be worth $2.47 billion in 2003 and is expected to grow by a compound annual growth rate (CAGR) of 19.1% between 2001 and 2006.

The ISE business conference will concentrate on residential and pro -fessional markets, electronics technologies from a market perspective, competitiveness, finances, future directions and other subjects of inte -rest to those involved in executive management, senior management, sales and marketing, financial management, and other business spe -cialties, as well as to technologists who wish to broaden their perspecti -ve and stay ahead of development.

Events, workshops and seminars
A series of events is planned throughout the conference for exhibitors and distributors to network, share their experience and conduct busi -ness, and manufacturers will also be invited to offer product training. An opening reception on the eve of 2nd February will formally kick off the exhibition and conference.

Following Dr. Lemke's presentation, Mr. Wilson of NSCA described the educational curriculum, which includes a broad mix of in -depth workshops, core technology seminars, and training sessions provided individually by each association.

"Education is central to the development of the industry, just as it is central to all three of our associations' missions." said Mr. Wilson. "The participation and support of many technical and business ex -perts from both Europe and the United States allows us to offer pre -mier educational opportunities. We are grateful for their willingness to lend their expertise."

Pre -conference educational sessions planned include a certification preparatory course, a systems design course, and a sound system op -timization workshop. The core technology seminars cover topics that are integral to the electronic systems approach that is the hallmark of the Integrated Systems Events. They include:

o Overview of Display Technologies
o An Overview Of Integrating Internet Protocol (IP) Into Today's
Audiovisual (A/V) Systems
o Projection Screen Technology
o Control System Basics
o Preventing Earth Loop Problems
o Sound System Measurement and Alignment

Each association will present a variety of seminars that is representative of its unique niche in the systems market: CEDIA's focus is on home theatre and residential audiovisual systems; ICIA seminars offer a mix of sound, projection, display and lighting techniques for the professional audiovisual market; and NSCA brings solutions for sales and management chal -lenges
unique to systems contractors as well as audio and integrated applica -tion topics.

ISE's positioning for the European community
Mr. Blackman then gave an overview of Integrated Systems Europe, explaining its positioning for the European community as well as reasons that the Genčve PALEXPO was chosen as the best venue for the trade fair.
"This is a pan -European trade fair," said Mr. Blackman. "It will offer best practices from the experiences of these three top -notch asso -ciations, but with the flair and standards known by Europeans." He went on to reiterate that the exhibition and conference were created with a systems approach in mind, catering to the professional business community of manufacturers, dealers, distributors, specifiers and buyers.

Genčve had been chosen as one of the most convenient locations for all Europeans to access, while the Genčve PALEXPO, host to many European and international events, offered enormous benefits to exhi -biting companies within the unique audiovisual and electronic systems industries. In addition, Genčve hotel pricing during February compa -res favorably to other major European cities, while VAT is lower and air and train connections are reasonable.

Bruno Lurati, General Manager of the Genčve PALEXPO, said "The PALEXPO Hall 6, just new in 2003, is a state of the art facility and we truly welcome Integrated Systems Europe to our city and will do all we can to make it a success."

"We are promoting this as the must -attend trade event for all profes -sionals in the European integrated systems industries," added Mr. Blackman."

For more information:

Should you be interested in a subject concerning our new customer, in press information, or in photos, or if you need an interview partner just give us a call or visit our webpages and Your contact in our agency is Mar -cel Brunnthaler.

Contact: Hansmann PR, Parzivalplatz 1, D -80804 München, Tel: +49/89/3 60 54 99 -0, Fax: +49/89/3 61 87 15, E -Mail: m.brunnthaler@

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