Runco Launches New Customer Service Initiative At CEDIA Expo 2003

World Premier Customer Service Program Dedicated to Providing Quality

Indianapolis, IN….September 5, 2003…. Runco International, the acknowledged leader in video display technologies for high -end home theater, is proud to announce the launch of their World Premier Customer Service Program. Always striving to be better, faster and more responsive to our customers' needs, Runco launches its most comprehensive service program to date; including expanded warranties, regional account teams, an enhanced web site and continuation of 24/7 tech support.


"At Runco International, our foundation is based on innovation. From the beginning, we've defined the cutting -edge of home theater video. In backing the unmatched quality of our products, we've always provided customer service and tech support that has become a model for the industry. If you didn't think it could get any better, just watch," said Ben Jamison, Runco's Vice President Sales and Marketing.

Expanded Warranties
Runco is now offering a full two -year warranty on parts and labor for all projectors, video processors and controllers and a 6 month/1000 hours on all projector lamps. All Runco plasma models will carry a three -year warranty on parts and labor (electronics) with one year on the plasma glass panel.

Tech Support That Never Closes
Runco is committed to continuing to offer its clients technical support 24 hours a day and 7 days a week. When application circumstances create challenges that require one -of -a -kind solutions, Runco will be there.

Regional Account Teams
In a step to further solidify the company's goal of providing unprecedented customer service -Runco has created a dedicated team of professionals internally, who will work closely with retailers and sales reps throughout the country. Each team is assigned specific dealers and territories to provide personalized service for its partners.

Expanded Web site
In September, Runco will launch a newly redesigned web site with a fresh, new look and incredibly easy -to -use resources. The new www.Runco.com will provide a wealth of information to dealers and end users. Designed to be user -friendly, the site offers a detailed guide to Runco's products and services. Dealers will have access to an extensive knowledge database that will provide answers to many of their technical questions. End users will find new product information, frequently asked questions, history about Runco, downloadable manuals, specifications sheets and much more!

Founded in 1987 and currently headquartered in Union City, California, Runco International is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become necessary for the new digital high definition capable televisions. For more information on Runco International, visit the Web at www.runco.com.

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