"Real Hollywood" Home Theater Lighting for Custom Integrators Debuts at CEDIA 2003

StJohn Group (Booth 528) introduces architectural home theater lighting from Matthews Studio Equipment, Hollywood's leading grip-equipment company

September 5, 2003 - Indianapolis, IN - In today's competitive market for custom home theaters, clients' expectations for better performance are exceeded only by their demands for great aesthetics. The booming market for stylish home theater seating begs the question: What other products can custom integrators offer to showcase their growing ability to stylize the entire home theater environment? The answer should be obvious - lighting.

StJohn Group is proud to introduce the first line of lighting products designed specifically for home theaters and the professionals who design and install them. Designed and manufactured by Matthews Studio Equipment - the world -renowned maker of grip equipment for movie studios - the line consists of four distinct models, all built to the standard of professional lighting instruments and impeccably hand -finished.

Each model has a standard finish and is available in the following optional designer finishes: Antique Bronze, Antique Pewter, Antique Brass, Matte Black Nickel, Brushed Nickel, and Chrome. Custom finishes and sizes are also available. All models are designed for 12V operation and use standard MR16 lamps, Matthews offers a 50W dimmable transformer as an option.

The entire line of Matthews Studio Equipment lighting will be exhibited by StJohn Group (booth 528) at CEDIA Expo 2003. A preliminary information sheet with product photos can be downloaded by visiting www.stjohngroup.com. The models are described below:

This small, articulated spot light, classically known as a key light, produces a radiant highlight and sharply defined cast shadow.
• Retail price $300.00
• Standard finish: Matte Black Nickel
• 2" diameter lamp housing attached to 1" (standard) or 4" (optional) stem
• Articulated ball & socket base
• Blue color filter optional
• Fresnel lens optional

Traditionally called a wall sconce, the Eclipse provides soft patterned light on a wall or ceiling to visually open the space surrounding the light.
• Retail price: $480.00
• Standard finish: Brushed Nickel
• 12" diameter face with 3.25" stand -off
• Custom sizes available
• Blue color filter optional

The Cape consists of a stainless steel mesh surrounded by a bowed metal frame. It hangs by a dressed conductive cable connected to a 12V supply (optional). It provides a soft, diffuse, wrap -around light pattern and broad downward illumination that enhances wall hangings or art objects. Depending on lamp selection, it can also provide a diffuse ambient illumination into the room.
• Retail price: $650.00
• Standard finish: Matte Black Nickel frame, Satin Nickel mesh
• 20"W x 26"H
• Custom sizes available

This classic floor lamp can create a soft glow on the ceiling or brighten the room for conversation.
• Retail price: $1,250.00
• Standard finish: Brushed Nickel base, Black Nickel cone
• 70" tall with 23" diameter cone and 18" diameter base
• Optional cone shapes and glass cones available

The "New School" of Custom Integration
In a room design, lighting is to style much like acoustics is to sound. In other words, just as good acoustics can make for great sound, good lighting can make for a gorgeous look. Matthews Studio Equipment lighting allows custom integrators to take a decidedly more active - rather than reactive - role in defining the style of a home theater environment.

John Caldwell, Sales Director for StJohn Group: "The Matthews lighting speaks to our 'new school' philosophy, where we see CI dealers becoming not just a resource for systems and theater seating, but potentially for anything that goes into that room, be it lighting fixtures, carpeting, even tables and other traditional furnishings."

Kevin Leja, President of StJohn Group: "The vast majority of interior designers, architects, and readers of 'shelter' magazines think the worlds of technology and style are light -years apart. As a distributor and marketer, our goal is to provide our dealers with the products and the messages that allow them to better reach this huge untapped market."

About StJohn Group
StJohn Group is a distribution and marketing company specializing in products and services for the custom integration (CI) market. The company's three founding partners - industry veterans John Caldwell, Chris Esse, and Kevin Leja - have been joined by Anthony Grimani, who will serve as Technology Director. Together they have more than 80 years experience in virtually every facet of the consumer electronics industry. StJohn Group is pioneering a "new school" approach to products and marketing strategies - one that will help move CI dealers closer to the mainstream of the home design market.

Patricia Leja
24531 Venus, Mission Viejo, CA 92691
Phone: 949 -588 -0075 • Fax: 949 -699 -6882 • E -mail: pleja@stjohngroup.com


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