MISSION "ViSOUND" IS WORLD'S FIRST A/V SYSTEM BUILT INTO A MIRROR

-- Zero-Footprint A/V Solution Combines Advanced TFT Display Technology With Mirrored Flat-Panel Speaker System --

Huntingdon, England, September 5, 2003 -Mission, one of the world's leading innovators in advanced audio/video technology, is demonstrating a new concept in A/V display devices at CEDIA 2003 that is ideally suited to the custom installation marketplace. The company's breakthrough ViSound system, on display at Mission's Booth 30 at the Indianapolis Convention Center (September 5 - 7, 2003), utilizes a patented "screen -behind -the -mirror" design that combines the latest in slim -line Thin Film Transistor (TFT) display technology with state -of -the -art patented NXT® SurfaceSound® loudspeaker technology. The result is a hidden high -performance audio/video system that in every way resembles a stylishly designed, high -tech mirror and is ideal for placement in the home, corporate boardrooms as well as commercial locations.


Noted Steve Adams, Mission's New Technologies Manager: "After more than 25 years as Britain's leading loudspeaker manufacturer, Mission is expanding our corporate vision, introducing a variety of forward -looking, innovative audio/video solutions that utilize today's most advanced technologies in new and exciting ways. ViSound is a perfect example of Mission's new direction. Not only does it give custom installers an attractive and unique new product concept, it provides users with options for a variety of creative applications. For instance, installed as a bathroom mirror, ViSound would allow a homeowner to enjoy the morning news while shaving. Restaurants and bars could use ViSound in their restrooms as a second display device for sports viewing, or even to run advertisements for their establishment. Beauty salons could use ViSound to provide customers with entertainment during treatments. The possibilities for this unique product are virtually limitless."

Mission's ViSound features a 4:3 format 129 x 96 mm (163 mm diagonal) TFT screen that is disguised behind an integral mirror, and the high -performance TFT screen provides a wide viewing angle of 110 horizontal / 60 vertical.

The audio portion of ViSound was designed by Mission's engineers, and represents the latest generation in the company's acclaimed loudspeaker family utilizing NXT SurfaceSound® flat -panel speaker technology. The upper portion of the mirror is driven by specially designed transducers, and actually becomes the loudspeaker -a world first in audio reproduction.

About Mission

Founded in 1977, Mission has established an enviable reputation for designing and manufacturing quality loudspeakers. In 1978 Mission launched the revolutionary 770 loudspeaker, the first audiophile loudspeaker to use a polypropylene drive unit and, since then, has constantly introduced new technology and the radical manufacturing techniques that have played a key part in Mission's success. Constantly breaking through technological barriers has involved making huge investments in human and engineering resources. Mission's headquarters in Huntingdon, Cambridgeshire, feature the latest in production and computing technology to help maintain its position at the forefront of the home entertainment industry.

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