Luce rolls out the world's first Plasma TV w/ Built -In HDTV Tuner!!!

Luce brand of flat panel TVs the first in the world to include built-in HDTV tuners The exciting new 30" LCTV-30HDA LCD TV, PDTV-42HDA and PDTV-50HDA, 42" and 50" plasma TVs respectively with built-in ATSC HDTV and Analog NTSC tuners!

Indianapolis, IN USA September 5th 2003(CEDIA EXPO 2003, booth 1320):

Luce brand of flat panel TVs the first in the world to include built -in HDTV tuners

Luce introduces the world's first line integrated HDTV flat - panel TV line up including the exciting new 30" LCTV -30HDA LCD TV, PDTV -42HDA and PDTV -50HDA, 42" and 50" plasma TVs respectively with built -in ATSC HDTV and Analog NTSC tuners!

This integration of both HDTV and normal Analog tuners will end the need to purchase, install complicated and expensive additional components such as set -top boxes to allow HDTV and standard cable TV viewing on plasma and LCD display monitors as in all other brands currently offered. Finally allowing consumers to connect an antenna or cable feed and begin watching TV as in any standard cable -ready CRT type television of the last 20 years!

Three major areas of technology showcased in the new flat panel HDTVs includes: HDTV Technology: such as integrated ATSC compatible TV tuner that can receive all ATSC digital formats such as HDTV and EDTV as well as NTSC analog television broadcasts and advanced scaler engine that can adapt any incoming signal to the native pixel count of the display. LCD Technology: new high resolution 1280 x 768 (native 720P ready) super high speed response time LCD module offers no visible lag and tearing as in most brands of LCD TVs. Additionally, another usual weak point in LCDs is limited viewing angle; this too has been overcome with over 160 degree viewing angle in both the horizontal and vertical planes. Plasma Technology: New high contrast and high brightness Plasma substrates allow for superior image production, color accuracy and deeper black level than ever before. This is combined with native resolution of as high as 1366 x 768 native pixels! Contemporary design and user -friendly ideology: Beautiful European style brushed aluminum cabinetry adds a touch of elegance as well as providing a more rugged chassis as compared to plastics of most other brands' flat -panel TV products, very useful in marine, aviation or other mobile environments that more flat TVs are finding themselves called into duty in. True consumer TV - type, 16 color, 3 -dimensional on -screen menus offer easier to use operation than most other flat -panel brands' industrial monochrome or 4 color displays, plus at last, there are channel buttons on this flat -panel display's remote!!

On display:
Luce LCTV -30HDA 30" LCD Television with integrated ATSC HDTV tuner & 1280 x 768 native resolution.

Luce PDTV -42HDA 42" Super Slim Plasma Television with integrated HDTV and analog TV tuner.

Luce PDTV -50HDA 50" Super Slim Plasma Television with integrated HDTV and analog TV tuner.

Luce LCTV -30SDA 30" LCD Television with integrated 181 channel NTSC analog TV tuner & 1280 x 768 native resolution.

Helios HPTV -4200A 42" Super Slim Plasma Television with integrated analog TV tuner.

Luce PMLM -300LB dual screw motorized lift mechanism for plasma displays up to 300lbs.

Luce CMLM -50LB 12V motorized LCD lift, drop, and slide mechanism for LCD panels up to 50 lbs.

About S Squared Technologies, LLC:
S -Squared Technologies, LLC. (S2), founded In -Formation Display Technologies, LLC1999, restructured and purchased by S -Squared Technologies, LLC aprivately owned and operated, is a leader in the converging digital media and consumer video technology sector, creating and marketing products that let consumers enjoy all the benefits of a digital home and a connected lifestyle. S -Squared currently produces multiple lines of flat panel products that includes the two in -house brands, Luce® and Helios®. Both lines are comprised of digital and high definition compatible flat -panel LCD and plasma display televisions.
S -SQUARED is also an original equipment manufacturer of LCD and plasma TVs and displays as well, for some of the finest brands in consumer electronics in the world.
Luce and Helios products are sold only through a network of authorized dealers that are among the finest home theater and custom electronics dealers and installers in the US and abroad, as well as some very high -end boutique or retail outlets such as Neiman Marcus. (Check Luce on
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S Squared Technologies, LLC
3355 Enterprise Ave. Unit 100
Weston, FL 33331

Daniel Sparrow - Director / Technical Officer
Mary Banmiller - Sales & Marketing
Jennifer Swiger -Sales & Marketing

Phone: 954 -385 -3590
Fax: 954 -385 -3597

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