INTRODUCING THE MISSION M3 SERIES: ADVANCED PERFORMANCE MEETS AFFORDABILITY

-- Full Lineup of Home Theater and Music Loudspeakers Combines Elegant Design with Outstanding Sound Quality --

Huntingdon, England, September 5, 2003 -Mission, the British loudspeaker manufacturer renowned worldwide for its leading edge design and craftsmanship of quality audio products, is previewing a breakthrough in audio performance and value at its CEDIA 2003 Booth 30 (at the Indianapolis Convention Center, September 5 - 7, 2003) - -the affordable new m3 Series loudspeakers. Mission's m3 Series speakers utilize advanced sonic technologies to transmit the power, excitement and emotion of music, providing audio excellence at an affordable price.


Featuring ten speaker models, including a miniature bookshelf, two stylish stand -mount, and three elegant floorstanding units, plus a line of home theater speakers, the Mission m3 Series has been carefully engineered for maximum flexibility in custom installations. To match the aesthetics of any living environment, m3 loudspeakers are available in a choice of three finishes -Graphite Black, Beech or Cherry.

The m3 series features a brand new driver system, which Mission designates its DiaDrive bass unit. Combining the best attributes of soft fiber and high -rigidity cones in one multi -layer diaphragm, the result is remarkable bass coupled with harmonious, natural midrange performance.

To match the remarkable attributes of the DiaDrive bass driver, an ultra -light, Viotex fabric dome treble unit reproduces high frequencies with exceptionally wide dynamic range and finesse. An extended response to beyond 30kHz is just one indication of the speed of response from this unit.

All speakers in the m3 Series are magnetically shielded, which makes them suitable for enthusiasts who enjoy movies as much as music.

The Mission m3 Series will be available this fall with suggested retail prices ranging from $199 to $899.

About Mission

Founded in 1977, Mission has established an enviable reputation for designing and manufacturing quality loudspeakers. In 1978 Mission launched the revolutionary 770 loudspeaker, the first audiophile loudspeaker to use a polypropylene drive unit and, since then, has constantly introduced new technology and the radical manufacturing techniques that have played a key part in Mission's success. Constantly breaking through technological barriers has involved making huge investments in human and engineering resources. Mission's headquarters in Huntingdon, Cambridgeshire, feature the latest in production and computing technology to help maintain its position at the forefront of the home entertainment industry.

###

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.