Acoustic innovations Unveils the Showcase line of Theater Components

Complete theater interiors retailing from $10K to $30K delivered in 3 weeks are now possible with AI's new Showcase line of theater components. Dealers can install their own columns, panels, prosceniums, ceilings, and soffits for quick installations

For Immediate Release


Acoustic Innovations Introduces Showcase Theater Components

Custom Theater Interiors in 3 Weeks at Incredible Price Points!


Media Contact: Bill Johnson
BillJ@AcousticInnovations.com

Company Contact: Rick Schuett
ricks@acousticinnovations.com

800 -983 -6233
BOCA RATON, FL -AUGUST 15TH, 2003.

Acoustic Innovations, Inc., the company that pioneered the residential dedicated theater solutions industry, has launched the Showcase Series of personal theater components. In contrast to the company's current offerings of turn -key semi -custom and completely custom theater interiors, the Showcase product line consists of a wide range of individual decorative columns, soffit assemblies, prosceniums, and of course designer -inspired acoustical wall panels, manufactured and delivered in an installation -friendly package to the custom installer.

"This is the natural evolution of the semi -custom theater industry," stated Rick Schuett, Executive Vice President of Acoustic Innovations. "For 11 years Acoustic Innovations has lead the industry in delivering "customerized" theater interiors. We've used this experience to develop this entirely new product category, which now will allow our partners to reach customers that they never would have been able to sell a theater to before. For example, using a comparably sized room, a theater designed and installed using Showcase theater components will save our dealer accounts anywhere from 25% up to 60% compared to the cost of one of our existing semi -custom turn -key theater interiors".

Development of the Showcase product line involved input from several custom installers throughout the country. While simple to design and implement, the product design allows for a tremendous range of customization as well. The result is a theater that can go from order to installation in 3 weeks or less. "I'm tremendously excited about this product line, as it gives us that rare combination of style and substance at a tremendously affordable price point", said Jay Miller, President. "Our ability to adjust instantly to room inconsistencies and irregularities in length, width and height without on -site modifications makes this product unique in the industry. By adding acoustical panel options such as our propriety PFRACT diffusers, the rooms will attain a high level of acoustical performance, belying their modest cost. Best of all, the product line is designed such that with very minimal training it can be installed by someone other than one of our own installers".

"Over the last eleven years, Acoustic Innovations has moved the custom installation industry to almost universally accept dedicated theater environments," stated Acoustic Innovations' Vice President of Sales & Marketing Bill Johnson. "Jay and company first drove the concept of acoustical treatments that are both performance driven and design -friendly, and made them critical to a dealer's core business. The Showcase system raises the industry bar by offering dealers the ability to select from hundreds of combinations for design and color, size them to most existing room plan, and then install them themselves. This is a revolutionary new product category!"

Based on various modules and connectors, dealers will first select either a panel or column design that are currently available in 8 designer -selected color schemes. Next, one can select embellishments to the columns, soffitts and ceiling units, lighting, acoustical tuning elements, and seating. The free -standing proscenium cabinet at the front of the theater is designed to accommodate either plasma TV mounting or front projection screens up to 120" diagonal. It also houses the main and center speakers and up to 6 components.
Surround speakers are mountable behind a removable grill in a pre -configured assembly. The patent -pending mounting rails will speed installation of the soffitts and columns, allowing for multi -purpose usage. "The soffitts will be a chase for the low voltage wiring, and if the bass module is selected, will have additional benefit of a low -frequency tuned bass absorber". Jay continued, "all the wires, equipment and speakers are hidden, which we've found is a preferred solution in most personal home theaters". He added, "It will be an exciting year upcoming for Acoustic Innovations and our industry!"

About Acoustic Innovations, Inc.

In their eleventh year, Acoustic Innovations, Inc. has grown from being the "pioneer" to becoming the leader and largest company in North America to design, manufacturer and install acoustically and aesthetically superior residential theaters solutions. The company is currently the only firm in the United States that owns their own facility dedicated 100% to the manufacturing of home theater seating sold exclusively through a network of custom installers and home theater retail locations. Explore the company's web site at www.acousticinnovations.com for more details. Digital photography of all Acoustic Innovations' products or key personnel are available by contacting Rhonda Meeks at Acoustic Innovations 800 -983 -6233, or direct email to her at RhondaM@Acousticinnovations.com.

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